peter Samir

Senior Designer

Cairo, Egypt
Creative professional with experience in various facets of design, from Graphic, 3D Design to Animation and UI Design, for global as well as regional brands.

Work Experience

Gulf Marketing Group

Senior Graphic Designer

The biggest Middle-East Retailer & Distributor of global sports & fitness brands.

• Conceptualize and create compelling designs, for global and regional brand campaign launches at retail.

• Create, review, and approve all text-based and image-based content prior to publication.

• Ensure optimization brand guidelines are implemented on different channels.

• Managed and oversaw the development of marketing and ad campaigns from concept design to implementation.

• Conducted research on industry trends, consumer demand preferences, and created buyers personas per key account.

• Created in-house graphic design department.

• Raised business categories revenue drastically.

• Managing all aspects of campaign design, including innovation, development, and implementation.
August 2015 - United Arab Emirates

Premium Hotels&Resorts

Art Director

A large chain of hotels & resorts located across the Red Sea, Egypt.

• Successfully contributing towards achieving the best possible outcome of projects to meet customer expectations and drive sustainable growth.

• Creating the corporate Identity / Website & Logo.

• Recruited national design talent and successfully built a strong team, growing from 2 to 20 within two years.

• Since joining, sales have increased 10% and production costs have decreased 2%.
May 2013 - September 2013 Egypt

Khoury Stand

Senior Graphic Designer

A leading Advertising agency with a multinational client portfolio including Nestle, LG, Samsung, Walkers, Mars, Hershey's, Pepsi, etc.

• Spearheading the branding strategy by overseeing the process ensuring that the chosen strategy and art design align with the client’s needs.

• Creating 3D models for stands and booths that matches the requirements of the clients.

• Technical awareness of printing techniques, Material Selectlon & Finishing Specification.

• Help in developing marketing creative for consumer, corporate and B2B campaigns.
August 2010 - September 2012 Egypt

Mazzika Zoom

Art Director

- Design Visualization & Presentation Projects to clients.
- Creating 3D models to implement with animation concepts.
- Design Locations, Promos, Clips Graphics.
- Technical awareness of Decoration techniques, Material Selection & Finishing Specification
- Working with a wide range of media production & VFX composting.
- Creative ideas and concepts, choosing the appropriate media and style to meet the company’s objectives.
- Work directly with the Creative team and Senior Editors.
September 2012 - March 2013 Cairo, Egypt

Diva Productions

VFX Designer

- Leading the VFX team.
- Working with Commercials Graphics, Movies VFX & Video Clips Graphics.
- Working with movies industries directors implementing Movies Posters.
- Creating Art Work for products along with story boards for marketing needs and graphics concepts.
September 2012 - April 2013 Cairo, Egypt

Network Steps

Senior Web Designer

- Design banners, logos, brochures, flash slide shows ...etc.
- Design and implement layouts for websites.
- Develop graphic and layouts for product illustration, companies logos, and Internet websites.
- Design flyers, advertisements and collateral materials for print.
- Create new websites.
- Supervise the designing team.
- Communicate with relative departments during the publication/production of designs.
January 2009 - August 2010 Cairo, Egypt

MGI

Graphic Designer

- Design banners, logos, brochures, flash slide shows ...etc.
- Develop layouts for product llustration.
- Work with Adobe Photoshop and Adobe Illustrator.
- Multimedia presentations.
March 2008 - January 2009 Cairo, Egypt

Languages

English (Fluent),
Arabic (Native),

Skills

Animation, Brand Management, Business Design, Collaboration, Conceptualization, Creativity, Design, Graphic & 3D, Project Management, Strategy Development, UI Design ,