Peng Yu Chen

Graphic Designer

New York, NY, USA

Work Experience

Knours

Graphic Designer

- Directed visual concept for the brand.
- Redesigned the official website.
- Designed web landing page.
- Managed posts on social platforms.
- Designed marketing elements.
- Designed graphic elements for MISSHA’s website.
- Developed and modified product packages.
- Designed in-store shelf display.
January 2019 - New Jersey, United States

Missha

Graphic Designer

- Directed visual concept for the brand.
- Redesigned the official website.
- Designed web landing page.
- Managed posts on social platforms.
- Designed marketing elements.
- Designed graphic elements for MISSHA’s website.
- Developed and modified product packages.
- Designed in-store shelf display.
June 2018 - January 2019 New Jersey, United States

TONYMOLY USA

Internship

- Designed banners and newsletters.
- Designed graphic elements for TONYMOLY's website.
- Developed packages for new product line.
- Photographed and edited images for marketing usage.
May 2017 - November 2017 New York, United States

AM Design

Founder

- Analyzed customer’s brand and their opponents and found their marketing position.
- Planned commercial strategies based on customer’s marketing position and their needs.
- Planned activities and creations depend on customer’s needs.
- Promoted brands on social networks such as Facebook, Instagram and so on.
- Filmed and edited commercial films for customers.
- Wrote scripts for commercial films.
December 2013 - July 2016 Taipei, Taiwan

Queen & Daddy – Jewelry Auction House

Visual Designer

- Designed Visual identity for the new brand” Weca Wang”.
- Redesigned Queen & Daddy’s logo and signboard.
- Wrote the script and filmed the commercial film for” Weca Wang”.
- Took photos of any kind of jewelry and edited it.
- Designed posters for activities and brand promotion.
March 2015 - July 2015 Taiwan

IMI Communication

Part-Time + Graphic Designer

- Researched customer’s industrial and their opponents.
- Discussed with customers about their needs and the contents in their website.
- Designed website layout for customers.
- Designed visual identify for brand, such as logo, business card, envelope, and memo paper.
- Researched interactive advertisements and banners.
June 2014 - February 2015 Taipei, Taiwan

Otto2 -The Studio Of Children's Art

Part Time Art Teacher

- Designed the teaching material and instruction for kids.
- Led children draw and gave them advises.
- Observed children to find their own personality and taught children according to their aptitude
January 2011 - May 2012 Taipei, Taiwan

Education

Pratt Institute

M.S. Package Design

Related Coursework: Typography; Package Design; Design System; Package Technology; Origins of Contemporary Communication Design; Structural Packaging; Visual Perception;
August 2016 - New York, United States

Chung Yuan Christian University

B.F.A Commercial Design

Related Coursework: Graphic Design; Chromatics; Typography; Sketch; Brand Image and Corporate Identity; Digital Publishing; Design Workshop; Visual Communication; Art History; Aesthetics; Computer Graphic Design; Web Design; Motion Graphic Design; Commercial photography; Creative Strategy and Strategic Thinking; Advertising Design; Narrative Film Production; Graduate Project
September 2010 - June 2014 Taiwan

Beijing Institute Of Technology

Exchanged Student

- Observed the beauty of Beijing’s local design and architecture and had a design workshop to discuss with Chinese students.
- Held a student exhibition with Chinese students to exhibit our design works
- Held a final presentation at the end of the student exchanging.

July 2012 - August 2012 Beijing, China

Languages

Chinese (Native),
English (Fluent),
Taiwanese (Native),
Japanese (Beginner),

Awards

Trend Micro

Short Film Competition of Network Security – Silver Award

2014

Chaoyang University Of Technology

2th Legend Film Festival - Silver Award

2015

Health Promotion Administration

Be Cool, No smoking Short Film Competition – Silver Award

2013

Taiwan Mobile Foundation

7th Myfone Short Filming Competition – Honorable Mention

2013

Chung Yuan Christian University

Poster Competition of Sport Meet

2011

Skills

After Effect, Dream Weaver, Final Cut Pro, Illustrator, Illustrator, Indesign, Photoshop, Photoshop, Premiere, Solidworks,