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Hey, my name is Pedro J. Saavedra and the main purpose of this website is to display the works I feel most proud of without having to read too much, as simple as that. I've been working in the world of art direction and on & off design since late 1990's.

After working with first-class advertising agencies and des… Read More
Hey, my name is Pedro J. Saavedra and the main purpose of this website is to display the works I feel most proud of without having to read too much, as simple as that. I've been working in the world of art direction and on & off design since late 1990's.

After working with first-class advertising agencies and design studios, and being an entrepreneur and feeling anxiety and fast, soul-lacking jobs in my shoes... my objective is to be able to create delaying projects that tell stories and experiences, and to forget from time to time the measurement and analytic factor to talk to the user with the tool of my feelings.

"Changing R.O.I for R.O.E., that's the concept: less Return On investment and more Return On Emotions."

I like walking, observing everything that happens around me, travelling, telling stories through photography and video; working with delay, having time to think and using music as way to inspiration to eventually produce emotions on my works. Read Less
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