I worked closely with the brand manager on all forms of visual communication, and led the design of an ambitious fintech product. I developed concepts from wireframes to high-fidelity prototypes, and ran regular testing sessions with a dedicated user group. Additional responsibilities included the re-design of the company’s website, native app design, the design and management of a components library, evolution of the visual identity, art direction of photography and film production, and management of creative agencies and other freelance creatives.

In this role I was responsible for internal and external creative direction across all digital communication channels at an EMEA level. With a focus on UX/UI, I led the design of the company’s regional websites, native applications, and a complex online trading platform. Other responsibilities included development of the global identity, and management of internal teams, film production crews, and a large network of freelance designers and creative agencies.

I worked with internal and external design and development teams as UX/UI design lead on all major digital communication projects within the UK, including the website and promotional microsites. As the role developed I was able to utilise my skills within motion graphics, photography, and film production - directing, filming, and editing a number of promotional films and fund manager updates. I also acted as professional photographer/videographer on a number of projects around the world, including an aerial shoot of the mountain Ama Dablam in the Himalayas.

Initially employed as a digital designer, my role later evolved to include motion graphics and film production, which extended the capabilities of the agency. My work in these areas helped to secure new business with a number of high profile global clients including: Pepsi, Bacardi, Martini, Carlsberg, Madame Tussauds, Claims Direct, London Eye, Historic Royal Palaces, Cross Country Trains, First Great Western, Gatorade,
and Danone.

I joined UYR design to develop the digital capabilities of the agency which at the time had a 20+ print based design team. Within a short space of time I had secured new business and built a small team of digital product designers and developers. By the time I left the agency, their digital design revenue had surpassed print to become their most profitable service.

I designed B2B and B2C promotional content for the UK and continental Europe including magazines, brochures, newsletters, packaging, and digital communication.

Designed and managed the continuous roll-out of promotional motion graphics for a number of large LED cinema displays situated around the outdoor retail environment. Acted on all levels from client consultation to concept, design and implementation. Additional responsibilities included technical support for the marketing and financial departments.

Recently completed an MA in Graphic Design specialising in enhancement of visual identity systems.