Showcase & Discover Creative Work

Paul Vitale

Bushwick, NY, USA
6464365343
Creative non-profit fund development specialist and relationship manager with a knack for identifying intuitive and counterintuitive partnerships seeking challenging and engaging role within the non-profit sector.
Experience
Brooklyn, NY, USA
Aug 2011
Marketing and Business Development Director
• Develop and manage strategic relationships with content partners, retail partners, editors and promotional partners.
• Manage all aspects of Sweet Paul's social media including the 52,000+ Twitter account, 20,000+ Facebook fans, and 3,000+ Pinterest followers
• Conducting RFP and vendor selection for redesign of Sweet Paul website
• Grew Sweet Paul facebook followers by 3,000 in first three months.
• Grew Sweet Paul Pinterst followers by 3,000 in first month.
• Identified and helped secure literary agency for Paul Lowe and Sweet Paul and currently working on first book proposal.
• Continues to craft for the magazine and contribute to editorial.
New York, NY, USA
2008
Andrea Nemetz Associates
Consultant
• Collaborate with Andea Nemetz to craft development strategy, brainstorm sponsorship and partnership ideas, and identify key prospective donors and corporate partners for a diverse portfolio of non-profit clients.
• Developed sponsorship packages for non-profit youth film organization, Scenarios USA that was shopped to major prospects and led to a partnership with Church & Dwight’s Trojan brand condoms.
• Assigned value to Scenario USA’s assets and programs and created a la carte menu for prospective partners.
• Developed sponsorship sales strategy including crafting proposal messaging, cover letter messaging, and meeting strategy.
Tarrytown, NY, USA
20092011
Consultant/Director of Partnerships & Outreach
• Provided soup-to-nuts fund development strategy, new business and marketing expertise for start-up non-profit project (Intact America) with a challenging mission.
• Served as Intact America’s Director of Partnerships & Outreach on all partner/prospect/donor facing communications.
• Established best practices and define processes for nascent non-profit.
• Identified key segments of current and prospective donors and work with organization staff on their constituency building efforts.
• Prioritized prospects, conduct research and generate insightful reports which include contact strategies, cultivation ideas and giving capacity.
• Implemented donor acquisition strategies and cultivation plans with development staff.
• Traveled with CEO to meet with prospective partners and donors and to attend trade conferences for industries that fall into the organization’s target areas.
• Managed regular calls to keep IA development staff and projects on-track and to manage expectations.
• Collaboratively crafted initial development messaging for the organization’s controversial mission.
• Identified and defined the organization’s multi-touch purchase/awareness cycle which is much longer than that of many non-profits due to Intact America’s almost taboo area of focus.
• Worked with development staff to implement the organization’s first annual plan including inaugural online fundraising efforts, end-of-year mailing, acknowledgements, targeted direct mail campaign, and annual planning and budgeting for the organizations second year of operation.
• Leveraged personal connections to establish and maintain key relationships with supporters such as billionaire heiress and green living expert, Anna Getty; actor, activist and OBE, Alan Cumming.
New York, NY, USA
20042008
Associate Manager, Brand Management
• Developed and launched marketing campaigns for premiere sports leagues including NFL, NBA, NHL, 150 collegiate partners, Barclays English Premiere League, and NASCAR to increase brand awareness and subscriptions to SIRIUS service.
• Developed and implemented marketing campaigns for talk, news and entertainment brands such as Cosmo Radio, Blue Collar Comedy, Playboy Radio, The Catholic Channel, and Martha Stewart.
• Developed and directed external approval process for all marketing and programming creative that leverages partner marks and images (over 750 approvals annually), including NFL, NBA, NHL, NASCAR and premiere talent such as Tony Stewart and John Madden and Larry the Cable Guy, negotiating to ensure that SIRIUS gets maximum use of partner marks and images.
• Served as primary point of contact for SIRIUS Backseat TV and developed and maintained relationships with Disney Channel, Nickelodeon and Cartoon Network including securing and negotiating mark and character usage and securing all approvals for launch of service in 2008 model year vehicles.
• Managed search engine marketing campaigns with annual budgets of $400,000 or more for all non-music brands, work closely with SEM vendor on strategy, implementation, optimization and ROI analysis.
• Managed relationships with key partners and vendors ensuring that budgets and timelines are adhered to and expectations are managed.
• Managed marketing assets and ensured all contractual obligations are fulfilled with over 175 partners.
• Managed creative development process and trafficked all media assets, over 500 deliverables each year; including print, TV, radio, and web banners, direct mailings, inserts, and email blasts.
• Activated marketing campaigns for the NFL and collegiate partners such as direct mailings to the NFL fan database and alumni outreach for major university alumni databases.
• Planned and managed on-site activation at major collegiate and professional sporting events including every New England Patriots home game in their 2006 season.
New York, NY, USA
20002004
Cause-Related Marketing Coordinator
• Conducted prospect research, outreach to prospective corporate sponsors, developed of presentations, proposals, and overall department strategy. Point person for all CRM partners.
• Developed and implemented comprehensive CRM programs that allowed for volunteer opportunities for partner employees at companies such as Coach Leather, Mattel and Lancôme.
• Generated $100,000 through gift with purchase promotion at all US Lancôme counters.
• Interacted with Girls Inc. Affiliates and licensees to secure appropriate information and involvement in CRM initiatives; Cultivated Affiliates to ensure a high level of participation in CRM programs.
• Member of production team for two major fundraising luncheons that raised over $1.3 million in unrestricted funding annually.
Education
New York, NY, USA
20022004
B.A. Media Studies
• Dean’s List; Founder’s Day Award; Honors
New York, NY, USA
19951996
• Foundation coursework in Graphic Design
Washington, DC, USA
19921994
• Coursework in International Studies and Graphic Design
Languages
 
Spanish (Beginner), English (Native)
Skills
 
Adobe Creative Suite, Editorial, Embroidery, Lexis-Nexis, MS Office, Raiser’s Edge, Sewing, Styling