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Experience:
I have over 26 years experience in design working principally on global brands based both in the UK and Italy. My knowledge base is principally within brand communication with a specific focus on how positive brand experiences can help company’s make strong connections with their target audience. I us… Read More
Experience:
I have over 26 years experience in design working principally on global brands based both in the UK and Italy. My knowledge base is principally within brand communication with a specific focus on how positive brand experiences can help company’s make strong connections with their target audience. I use my skills as a designer to maximise commercial opportunities for my clients.

Creative excellence:
My objective is to simplify problems and create brand insights through design. I am as comfortable with a pencil as I am a mouse. A relentless pursuit of excellence is at the heart of everything that I do with a particular focus on delivering beyond expectations both internally (within a team) and final delivery (to the client). I regard my particular strength to be someone who creates powerful feet-on-the-ground commercial tools for my clients.

Strategic thinking:
It’s at the heart of everything I do. I particular enjoy the exploration of ‘new thinking’ that challenges perceptions, approach, aesthetic sensibilities and overall application. I have worked extensively alongside and in support of brand strategists.

Team culture:
I have worked in team environments at many levels - within both design-focused and multi-disciplined groups. I regard my skill to listen as particularly strong whilst at the same time being a dynamic and provocative contributor. I have also mentored junior and mid-weight design staff when needed and take particular pleasure in aiding their professional growth.

Outside the comfort zone:
Whilst having many years of experience I always enjoy new challenges. Working outside of my ‘comfort zone’ I find to be particularly rewarding.
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Digital:
- Institutional/corporate (B2B and B2C) websites
- E-commerce websites
- Banner design

Non-digital:
- Brand identity
- Logotype design
- Art direction (photographic)
- Institutional presentations
- Commercial (B2B and B2C) brochures
- Exhibition stands
- Direct marketing
- Advertising
- Annual reports
Unilever, Lafarge, Lavazza, Virgin Group, American Express, Zurich Insurance, Orange, Land Rover, Sky, Technogym, Bristol-Myers Squibb, Wolseley, and P&O.
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