Working hands-on to help companies ship better products and accelerate business decisions by gathering human insights and building great teams.

Apart from facilitating Design Sprints and Design Thinking Workshops for companies such as Google, WorkSafe, Australian Community Media, Malaysiakini, and India Today, I've been taking a central role in the planning and delivery of innovation projects. Reporting to the Chief Design Officer I'm responsible for the outcomes of the projects along with client and team satisfaction.

I believe that design can create radically better businesses, so I partner with creative, passionate, talented and enthusiastic people to bring this vision to life.

Over the last 13 years, I have had great success working on a number of projects with a broad range of clients such as Forward Agency, XPO Brands, Eco-farms, thyssenkrupp Elevator, Johnson & Johnson, Kraft Foods, Asics, and I've been consistently providing successful results.

By working closely with the company's creative manager and design team I helped them to produce simple and intelligent ideas to appeal to the right public and reinforce the emotional connection with the brand.

Apart from branding, packaging and exhibition design for the brands Jolly Organics, Eco Organics and Absolute Organics, the work also involved:

• Researching, generating insights and analysis to provide strategic recommendations
• Crafting ideas to meet clients' brand objectives based on consumer insight
• Working strategically to bring together brand goals, retailer objectives and consumer needs

Apart from the design work I consider that my main contribution was the introduction of the concept of project management with the Kanban board in order to help the creative manager to maximize efficiency, manage the design process, and keep track of tasks assigned to the team, thus increasing the design team's performance.

At EFEX™ digital we create successful interactive platforms that allow people to design unique products for themselves.

• 3D Product Configurator
• Virtual and Augmented Reality Apps
• Real-time 3D Simulators

Our Clients: thyssenkrupp Brazil, Garibaldi Winery, Renner, Minuano Alimentos and Oro.

VOO was a Creative Studio specialized in Branding, Packaging and Retail Experience.

As founder and director my main role was to find all the resources — people and materials — to make things happen.

At VOO I could explore many concepts and implement modern tools to help the company to identify new business opportunities as well as to reshape our design process:

• Use of the Business Model Canvas tool to find and analyze new business opportunities
• Implementation of the agile project management method with Kanban

Clients Served
SI Trade Marketing, Theraskin, Fila, Tryon, Puket, Vigor Solo.

I worked as a Merchandising and Point of Purchase Designer crafting projects from insights to execution.

As a Branding, Packaging, and Buying Experience Designer I created solutions to drive shopper conversion.

Clients Served
Seara, Pena Branca, Tintas Renner, SI Trade Marketing, Bauducco, Vonpar Alimentos, Hope, Schincariol.

As a Visual Merchandising and Buying Experience Designer I worked to create meaningful shopping experiences to convert shoppers into buyers.

I started out as a trainee and over time became the Lead Designer working closely with the directors of the company and its clients.

Clients Served
Johnson&Johnson, Kraft Foods, Mars, Hypermarcas, Reckitt Benckiser, Boehringer Ingelheim, Theraskin, Syngenta, Asics, Topper, Rainha, Mizuno, Grendene, Fila, Tryon, Hope, Puket, Vonpar, Schincariol, Mabel, Bauducco.

Graphic Design, Visual Design, Digital Compositing and Post-processing.

Continuing education program.