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Paul Leichtfried creates tailored design solutions with courageous bold ideas, strategic thinking and creative excellence.

Raised in a small town in the Austrian alps, Paul holds a MA in Visual Communication from the Berlin University of the Arts and also studied Information Design in Graz (Austria) and Plymouth … Read More
Paul Leichtfried creates tailored design solutions with courageous bold ideas, strategic thinking and creative excellence.

Raised in a small town in the Austrian alps, Paul holds a MA in Visual Communication from the Berlin University of the Arts and also studied Information Design in Graz (Austria) and Plymouth (UK). He gained work experience in leading boutique design studios and advertising agencies in Barcelona, Berlin, London, Vienna and Mexico and had the pleasure to work for clients like Nike, Diesel and Mercedes Benz.

In 2014 he co-founded Now Design + Direction, a Vienna-based design studio with a strong focus on publishing and visual storytelling. Within two years their studio created design solutions for clients such as Audi Urban Future Initiative, Erste Bank and the Austrian Federal Ministry of Science, Research and Economy. Read Less
His design approach is based on insight, instinct and commitment. It is guided by one overarching philosophy: to make relevant and beautifully simple work.
In a world overloaded with messages Paul Leichtfried creates strong visual narratives which cut through the noise and help businesses tell their story. Design solutions can result in multiple applications – physical and digital.
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