Paul Hershey

Sr. UX Designer / Electronic Arts

Orlando, FL, USA
I help people create human-centered products that users love. I have over ten years of experience in the field and have worked with the U.S. Army, Infor, Code School, and Pluralsight. I enjoy every stage of the design process from initial research and competitive analysis to building visual languages and analyzing data. I’m on the board for AIGA Orlando and regularly speak about UX at conferences and meetups.

Work Experience

Electronic Arts

Senior Experience Designer

I am responsible for working with the UX Design leadership team to advocate and create a visual language for Electronic Arts. As the design system product owner I’m responsible for the whole pattern process, from research, conceptual design, UX design, testing, and collaboration on pattern implementation. Responsibilities include but are not limited to:

• Designing conceptual wireframes, high-fidelity mockups, information architecture diagrams, interaction specifications, and functional prototypes
• Defining UX patterns and guidelines and writing documentation.
• Presenting work to designers, developers, and other stakeholders throughout EA.
July 2016 - Florida, United States

Bisk Education

AVP of Experience

I was responsible for the strategy and design of the Bisk digital user experience with the primary aim of driving revenue and of addressing customer needs in line with their expectations and brand promise. I focused on building a world-class customer experience across all digital touch points by adopting and deploying design processes, digital guidelines, and assisting in technology decisions. Some of my responsibilities included:

• Lead, direct and manage digital initiatives for web and mobile platforms.
• To lead a transformational change process aiming to establish a culture of continuous optimization and effective collaboration between teams.
• Define a strategic UX vision and UX guidelines across all digital touch points
• Influence with key stakeholders to conceptualize, define, prioritize, design, test and implement UX enhancements.
• Identify and drive user experience and product innovations. Influence senior stakeholders to obtain buy-in and drive a broader innovation agenda.
• Develop and maintain a usability guidelines framework considering quality and technical limitations.
November 2015 - June 2016 Orlando, Florida, United States

Code School

UX Designer

I was responsible for helping to cultivate a user experience culture through design sprints, persona research, and task-based user research. I also helped with design and prototyping of the mobile application. During my time with Code School, I also worked with the course development team to author my own user experience course.

- Conduct user interviews and task-based user research.
- Help with the design and prototyping of the Code School product.
- Conduct design sprints and ideation workshops.
- Work with the Data Science team to analyze qualitative and quantitative data.
- Design and work with the development team on the mobile app.
- Develop journey maps and user flows from research and data.
March 2015 - May 2016 Orlando, Florida, United States

Riptide Software

Art Director

I was initially brought on board as a designer to help with enterprise software design. Over my years at Riptide I grew into the role of Art Director, leading design initiatives on products for large companies like Infor, L3 Communications, the U.S. Army, and Salesforce.

- Management and team building of the creative department.
- Work with clients on-site to wireframe, design, and prototype their products.
- Develop user-centered living style guides for client products.
- Create high-quality user tested designs with graceful degradation.
- Write views in HTML5/CSS3 and presentational JavaScript
- Building flow charts in OmniGraffle to demonstrate UX in web apps.
- Provide guidance to other team members on projects and issues.
February 2011 - March 2015 Orlando, Florida, United States

Nextellegence

Web Designer

I was hired at Nextelligence to assist in the design of internal and client products and well as help with web design and front-end development. During my time there I worked on gaming and e-commerce products as well as mobile apps.

- Design the user experience for Southwest Airlines bracket challenge app
- Create user flows and designs for the Prize Factory’s web-based game platform
- Develop site-mapping and information architecture for Charity Rewards
- Create wireframes and final designs for client products
- Asset in the design and development of client Wordpress sites.
January 2009 - February 2011 Florida, United States

Gannett

New Media Producer

I was initially hired at Gannett as a web designer and ad team designer. During my time there I moved into the New Media Producer role and played a part in creating online video content, websites, and ad campaigns for clients that advertised on the USA Today web platform.

- Design and produce graphics for various multimedia productions.
- Provided guidance in editing and shooting video productions.
- produced high-quality animations, special effects, and graphics.
- Created web-based flash advertisements for SEO team.
- Helped with Front-End development of web products.
April 2006 - November 2008 South Carolina, United States

Lution Multimedia

Web Designer

I worked with Lution Multimedia to produce web-based Flash content. I worked with clients and developers to manage client requests and produce design and Front-End development. I also regularly presented demonstrated designs for clients.

- Responsible for designing print marketing materials for clients.
- Designed and animated Flash marketing and display sites for clients.
- Design and develop HTML/CSS sites for clients.
- Design internal marketing content and helped with internal site updates.
November 2004 - February 2006 West Palm Beach, Florida, United States

Preston Media

Graphic Designer

I was hired at Preston Media as a graphic designer and worked with their marketing department to produce content for their clients. My responsibilities included presenting designs to clients and building relationships with media outlets to deliver assets to media buyers.

- Responsible for graphic and web design on a range of marketing projects.
- Production of video campaigns from storyboarding, script writing, shooting, and editing.
- Managed relationships with clients and contacts at media companies.
- Produced, and submitted all client work to ROP, publications, and direct mail service providers.
July 2003 - November 2004 West Palm Beach, Florida, United States

Education

Full Sail University

Associate Recording Arts

Orlando, Florida, United States