After studying photography, journalism and media, Paula established herself as a freelance photographer in 2012. She specialized in portraits based on spontaneity. She also develops editorial and commercial photography projects for communication agencies such as CuldeSac or Agencia Player and her work has been published in Lonely Planet, Jot Down, El País and Editorial Planeta.

In 2017 she founded DESFICI magazine, a cultural magazine about Valencia - her hometown - where she also works as photographer and content curator.

In 2019 the magazine evolved into ARDOR estudio: a branding studio specialized in lifestyle photography where Paula controls the full process between Art Direction and Photography. Depending on the project, she also works with female collaborators specialized in areas such as Branding strategy, Design and Community Management.

As an artistic photographer her work has been exhibited in Rome, Tel Aviv and Valencia repeatedly. She is member of Stocksy United, where she sells some of her photographs.