Conceptualize ideas, design and deliver in timely manner multiple monthly catalogs. Determine the best way to present products, create sketches, pick up models and work with a photographer directing photoshoots. Design ads in leading newspapers and other print media. Manage direct email. Create company website http://iservedcs.com and themed pages and banners at http://www.deepdiscount.com.

Create new lines of products and see the projects through printing and building final products. Design catalogs, packaging, illustrations, and point-of-purchase units. Create new and adapt existing fonts to company needs. Manage direct mail and email. Rework web concepts to make websites more customer-friendly and appealing, and write DHTML templates and CSS for PHP implementation and contribute artwork for the company web sites.

Developed new corporate branding for company retailers, including Wal-Mart, created shoe care packaging, labels, cards and marketing materials. Developed two multimedia training CDs. Organized company presence on the internet.