Jeff Marshall

WAFB

Baton Rouge, LA, USA

Work Experience

WAFB

Audience Development and Brand Manager

Design, develop, and maintain consistency for 40+ brands and franchises across 5 television stations, 5 mobile apps, 3 websites, 2 OTT channels, and numerous social media accounts. Promote audience growth through an integrated marketing plan, social media engagement, and a targeted content creation strategy.
November 2018 - Present Baton Rouge, Louisiana, United States

WAFB

Digital Marketing Manager

Create an integrated marketing plan using a combination of social media, display impressions, on-air promotions, and on-location activations. Assist in developing SEO standards. Monitor and report on key performance indicators through Comscore, Google Analytics, and Google Data Studio. Create content, contests, and landing pages for client-driven projects and sponsorships.
March 2016 - Present Baton Rouge, Louisiana, United States

WAFB

Graphic Designer

Design logos for news franchises, broadcast specials, and sales clients. Develop and maintain custom web elements. Design and develop broadcast graphics, opens, and animations. Produce graphics for all daily newscasts. Write, shoot, and edit station promotions.
September 2011 - Present Louisiana, United States

Layne Photography

Photographer / Graphic Designer

October 2005 - September 2011 Baton Rouge, Louisiana, United States

Education

Southeastern Louisiana University

Bachelor of Arts in Graphic Design

August 2004 - December 2009 Hammond, Louisiana, United States