Jeff Marshall
WAFB
Baton Rouge, LA, USAWork Experience
WAFB
Audience Development and Brand Manager
Design, develop, and maintain consistency for 40+ brands and franchises across 5 television stations, 5 mobile apps, 3 websites, 2 OTT channels, and numerous social media accounts. Promote audience growth through an integrated marketing plan, social media engagement, and a targeted content creation strategy.
November 2018
- Present
Baton Rouge, Louisiana, United States
WAFB
Digital Marketing Manager
Create an integrated marketing plan using a combination of social media, display impressions, on-air promotions, and on-location activations. Assist in developing SEO standards. Monitor and report on key performance indicators through Comscore, Google Analytics, and Google Data Studio. Create content, contests, and landing pages for client-driven projects and sponsorships.
March 2016
- Present
Baton Rouge, Louisiana, United States
WAFB
Graphic Designer
Design logos for news franchises, broadcast specials, and sales clients. Develop and maintain custom web elements. Design and develop broadcast graphics, opens, and animations. Produce graphics for all daily newscasts. Write, shoot, and edit station promotions.
September 2011
- Present
Louisiana, United States
Layne Photography
Photographer / Graphic Designer
October 2005
- September 2011
Baton Rouge, Louisiana, United States
Education
Southeastern Louisiana University
Bachelor of Arts in Graphic Design
August 2004
- December 2009
Hammond, Louisiana, United States