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It started in 2007. With Eloisa, my little princess. She used to call me "Papaupa", a funny nickname in Spain, and a famous chewing gum in Venezuela, the country I left behind in 2004.
It means strong, relentless, stubborn. And I agree with my daughter in one of those atributes. She'll be an excellent copywriter.
Read More
It started in 2007. With Eloisa, my little princess. She used to call me "Papaupa", a funny nickname in Spain, and a famous chewing gum in Venezuela, the country I left behind in 2004.
It means strong, relentless, stubborn. And I agree with my daughter in one of those atributes. She'll be an excellent copywriter.

I've dedicated 13 years to advertising, being four of them in my first stage: Venezuela. There I worked as an art director for JWT, Young & Rubicam and Grey among others, and represented my country at the Cannes Young Creatives, back in 2002. My first time in France, and the moment I resolved to my self one single purpose in three simple words: go-to-Europe.

Spain was my choice, and Barcelona the starting point. I worked there as a happy senior art director for Prasat and DRAFTFCB Barcelona. Back in January 2011, DRAFTFCB Spain offered me to become the head of art of an ON/OFF creative team in Madrid. I said yes. And here I stand.

Papaupa stands Read Less
  • Director creativo
    Unidad Editorial — Madrid, Spain
  • Senior Art Director/ Head Of Art
    REVOLUTION PUBLICIDAD — Madrid, Spain
  • Creative Supervisor
    WYSIWYG/RAZORFISH — Spain
  • LATAM Regional Creative Director
    Y&R / Redfuse — Panama, Panama
  • Senior Art Director
    Draftfcb — Madrid, Spain
  • Senior Art Director
    Prasad — Barcelona, Spain
  • Senior Art Director
    Adding Targis — Barcelona, Spain
  • Senior Art Director
    HC-BCN — Barcelona, Spain
  • Senior Art Director
    Grey Global Inc — Caracas, Venezuela
  • Junior Art Director
    Young & Rubicam — Caracas, Venezuela
  • Junior Art Director
    JWT (J. Walter Thompson) — Caracas, Venezuela
View Full Resume →
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