Paolo Zito
Senior Creative Copywriter
Reggio nell'Emilia, Italy
3464022531
be.net/paolozito
Current experience in the Quality Assurance field, with translation and localization duties for one of the leading developers and publisher in the videogame industry, Rockstar Games.
One year and eight months of experience in the Advertising field as a Copywriter, with extensive knowledge of above/below the line advertising, B2B and B2C.
One year of experience in the publishing field as Copy Editor.
Excellent team worker, but also able to manage my own workflow.
Capable of working under pressure and able to meet and anticipate deadlines.
Italian native speaker with a Good knowledge of the English language, both oral and written.
One year and eight months of experience in the Advertising field as a Copywriter, with extensive knowledge of above/below the line advertising, B2B and B2C.
One year of experience in the publishing field as Copy Editor.
Excellent team worker, but also able to manage my own workflow.
Capable of working under pressure and able to meet and anticipate deadlines.
Italian native speaker with a Good knowledge of the English language, both oral and written.
Work Experience
Tiwi
Senior Creative Copywriter
I'm working as a full time creative and writer, creating high value branded video content for the television and digital space.
Clients I work with:
Ferrari
Lamborghini
Barilla
Sky Arte
Rai 3
AirBnb
Netflix
Registro .IT
Clients I work with:
Ferrari
Lamborghini
Barilla
Sky Arte
Rai 3
AirBnb
Netflix
Registro .IT
January 2016
- Present
Reggio nell'Emilia, Italy
Chapeaux Group
Digital Copywriter
Digital copywriting for websites, social media and digital advertising campaigns.
Brands I worked with:
Vespa
Campari
Grandi Stazioni
Motta
Antica Gelateria del Corso
Brands I worked with:
Vespa
Campari
Grandi Stazioni
Motta
Antica Gelateria del Corso
December 2014
- December 2015
Milano, Italy
MPR Comunicazione Integrata
Copywriter
Copywriting for several projects ATL and BTL.
September 2013
- November 2014
Italy
Rockstar Games
Italian Localization Tester
Quality Assurance in a multicultural and international environment, with constant contact with the several developing studios in order to meet, and exceed, the requested standards of the company.
Member of a full localization team, responsible of the adaptation of the project to satisfy the market expectations and to be competitive on the Italian market.
Manager of a 1000+ terms glossary to support our translators and the other team members.
Member of a full localization team, responsible of the adaptation of the project to satisfy the market expectations and to be competitive on the Italian market.
Manager of a 1000+ terms glossary to support our translators and the other team members.
January 2013
- August 2013
United Kingdom
Freelance
Copywriter
Advertising above/below the line, Social Media Copywriting, Web Copywriting, SEO Copywriting
January 2012
- December 2012
Trieste, Italy
Leonardo S.r.l.
Copywriter
Advertising above/below the line; B2B; B2C for several clients both national and international.
Copywriting for several B2B and B2C campaigns for Gruppo illy Sp.A. and their several holdings.
Promotional copywriting and ghostwriting for the opening speech of the event “Trieste Capitale dell’Espresso” promoted by the Trieste Coffee Cluster and completely organized by Leonardo S.r.l.
Full copywriting of the Corporate Identity for the concept store ILLYTECA.
Ideazione di campagne di Guerilla Marketing.
Website content optimization on a SEO and digital communication perspective.
Copywriting for several B2B and B2C campaigns for Gruppo illy Sp.A. and their several holdings.
Promotional copywriting and ghostwriting for the opening speech of the event “Trieste Capitale dell’Espresso” promoted by the Trieste Coffee Cluster and completely organized by Leonardo S.r.l.
Full copywriting of the Corporate Identity for the concept store ILLYTECA.
Ideazione di campagne di Guerilla Marketing.
Website content optimization on a SEO and digital communication perspective.
April 2012
- August 2012
Trieste, Italy
Emporio Adv
Copywriter
Advertising above/below the line; B2B; B2C for several clients both national and international.
Copywriting of several National campaigns for the GDO Acqua & Sapone S.r.l.
Ideation and management of Facebook advertising.
Video scripting for the opening video of the XXVI Capri conference for Gruppo Giovani Imprenditori.
Website optimization on a SEO and digital content perspective.
Full planning of a prototype campaign on national level for WWF Italia, to raise awareness on a sustainable fish consumption.
Copywriting of several National campaigns for the GDO Acqua & Sapone S.r.l.
Ideation and management of Facebook advertising.
Video scripting for the opening video of the XXVI Capri conference for Gruppo Giovani Imprenditori.
Website optimization on a SEO and digital content perspective.
Full planning of a prototype campaign on national level for WWF Italia, to raise awareness on a sustainable fish consumption.
June 2011
- January 2012
Udine, Italy
Encyclomedia S.r.l.
Copy Editor
Press release management for the Encyclomedia project, supervised by Professor Umberto Eco and ex minister of economic development Corrado Passera.
Archivist duties and content supervision of the entries in the multimedia encyclopedia developed by the company.
Video scripting for multimedia content.
Website Backoffice on Drupal platform.
Archivist duties and content supervision of the entries in the multimedia encyclopedia developed by the company.
Video scripting for multimedia content.
Website Backoffice on Drupal platform.
November 2010
- June 2011
Milano, Italy
Education
Università Degli Studi Di Trieste
Master - Analysis and Management of Communication
February 2011
- February 2012
Trieste, Italy
Languages
English (Fluent),
Italian (Native),
Spanish (Conversational),
Skills
Copywriting,
Creative Writing,
Translation,