Paola Abril

Visual designer with a particular interest in UI/UX design and background in advertising.

Bogotá, Colombia
I’m a passionate netizen and I’ve been working on projects in UI/UX, web design, advertising and branding for more than 7 years spread between agencies and solo work (freelance).

I believe in graphic synthesis as a direct and effective way of communication to reach long lasting solutions also I'm an avid believer in the power of human-centered design. I approach design empathetically and focus on understanding the latent needs and emotions of the user. And I enjoy learning about new tools and approaches to continue enhancing my design process.

Work Experience

Freelancer

UI/UX Designer

July 2019 - 2022 Colombia

Findasense

CX Creative and UX/UI Specialist, Innovation Leader

July 2019 - 2020 Bogotá, Colombia

Mullen Lowe Retail

Art Director

November 2018 - 2019 Colombia

Geometry Global

Art Director and Digital (UX/UI) Designer, Creative.

June 2015 - Colombia

Indexcol

UI Designer

2014 - 2015 Colombia

Education

Universidad Jorge Tadeo Lozano

Graphic Designer

January 2008 - November 2013 Bogotá, Colombia

Coursera

Certificado profesional de Diseño de experiencia del usuario (UX) de Google

March 2022 - Present Colombia

Languages

Spanish (Native),
English (Fluent),

Awards

Effie Awards

Silver Effie for Diageo’s campaign "Whit Whiskey You Reach the Next Level”.

2017

Skills

Art Direction, Creative, Design Thinking, Digital, Graphic Design, Research, UI, Ux, Web Design,