- Created windows and in-store set-ups of 800+ sqm/week, optimised spaces, re- distributed equipments and collections thanks to my styling and color knowledge
- Planned, together with the management team, layout changes based on KPIs and other reports in order to push sales
- Trained a store team of seven colleagues, directing them in displaying around 6,000 pieces of arrivals/week, updating them on trends and materials
- Managed two stores at the same time for eight months, going on site or, when not present in the store, remotely instructing and guiding both teams

- Enhanced the private label of Den multibrand store through set-ups, windows and mannequins to best reflect the denim identity of the company
- Trained five new hired on visual principles during the first opening month of a new Crema city centre store, with windows on every side
- Introduced a product feedback routine with the company, which lead to the production of a denim that became best seller for some weeks
- Took the Head Quarters Buying role, working closely with the Area Visual Merchandiser in designing the company visual guidelines

- Responsible of Zara Basic department in the Oxford Circus store, I re-merchandised it based on new arrivals, company guidelines and area best sellers
- Created the SS14 trend map, which was introduced to teams of all departments
- Analysed, together with the rest of the visual team, the competitor’s products and strategies, with feedbacks to area managers

- Contributed to the fashion section of the magazine with fashion editorials I styled and art directed
- Researched and selected contents and contributors for the print issue
- Worked closely with layout designers sending them ideas and feedbacks till the last printing step
- Contributor of social media

- Fashion stylist for London Fashion Week events
- Trend analysis and creative research for new collections
- Designer of main and archive collection along with accessories collection and illustrations/patterns; layout designer of invitations and website

- Art, fashion and lifestyle blogger
- Fashion Editor assistant
- Studio assistant with duties like photo retouching, resize of pictures for the website and uploading contents on website using Wordpress

Shop 172 was an independent fashion boutique located in Brick Lane, London. I designed some artworks to promote its products on social media and website.