Professional Profile: Summary Customer oriented and focused on delivering high performance services and support. Result oriented, both on acquiring new accounts and growing the creative assets and awards.
Team builder, with proficient working skills in coaching and developing creative talents, with a clear focused on liberating individual leadership and the sense of common accomplishment, as could be appreciated in my experience with Grey Chile and TBWA 1.- Transforming Grey Chile to Tropa Grey:
2004
Grey as an advertising agency, was experimenting a serious slowdown in business and creativity. This resulted in headcount reduction plus an important decrease on organizational climate, customer’s base erosion and lack of creative awards.

In order to revert this process I worked on a transformation plan, forming new teams, incorporating new talented young creatives in addition to improving existing ones, with the common goal of repositioning the agency into the top 10 Chilean advertising agencies in terms of revenue and top 5 in terms of creativity awards.

As a result of a well suited plan with clear goals assumed by the entire team, during 2004 we were awarded with the only 2 Lions won by a Chilean creative team, awarded with the Best Creative Director of Chile in the Ojo de Ibearoamérica festival ( Argentina) and finalizing that year with the local Achap Festival awards on more than 10 categories. In consistency with this creative explosion, new customers were acquired and revenues raised as budgeted.

 2.- Gloria, pushing internal creativity to the edge on TBWA:
2008
The challenge was set to improve customer oriented alignment and creativity. For that purpose, Gloria was created as a creative collaboration workshop with the active participation of creative teams and account executives, in order to create new business ideas for key customers.

This strategy resulted in several succeeding stories like the Adoption Campaign for Pedigree wish was awarded within the Top 5 on Advertising Edge with a bronze in Cannes Festival, and the Adidas Marathon 2008, wish increased the number of competitors over 30% from previous year, with a vast exposition on the local media ( TV, magazines and newspapers) and it was awarded with the Grand Prix 360° on the Achap festival.

In addition to this recognition, my creative colleagues appointed me as President of the Creative Circle of Chile, position that I am proud to currently lead.
 Multinational Brands Experience

Glaxo, P&G, Nestlé, Maggi, TIGO, FINO, BMW, Suzuki, Pedigree, Nivea BDF, 3M, Adidas, McDonald’s, Sketcher, Greenpeace, Unicef, Hasbro, British American Tobacco, Lan, Itaú Bank (Ex Bank of Boston), GSK, P&G.

Product & Service categories experience
Supermarket, Department Stores, Foods (Rice, Flour, Bread, Snacks), Chocolates, Candies, Telecommunication, TV Channels, TV Cable, Pharmaceutical Laboratories, Pharmacy Store, Insurance Companies, Opticians Stores, Presidential Candidate, Senator Candidate, Universities, Estate Agencies, Cemetery, Mineral Water, Foods.