- Above the line advertising, which uses mass media such as TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarising themselves with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Revising the documents of the ads sent by customer, senior or designer

- Above the line advertising, which uses mass media such as TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarising themselves with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Revising the documents of the ads sent by customer, senior or designer

- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail
- Meeting with account executives to discuss the client's requirements and core messages
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Revising the documents of the ads sent by customer, senior or designer

- Above the line advertising, which uses mass media such as TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarising themselves with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Revising the documents of the ads sent by customer, senior or designer

- Above the line advertising, which uses mass media such as TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarising themselves with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Revising the documents of the ads sent by customer, senior or designer