Oscar Diaz Tamara
Designer and Brand Developer
Melbourne, Australia
0422870096
be.net/oscardiaztamara
A result-orientated highly driven business professional, with proven abilities in graphic design, product development, marketing, advertising and creative direction. My experience comprises 7+ years of product and brand development through multiple platforms, focused largely on printed collateral, web development plus the integration of digital channels such as Facebook, Instagram, YouTube and e-commerce
Work Experience
Eureka Skydeck And 89
Design & Social Media Manager
• Management of marketing and design campaigns including printed collateral, social media, EDMs, databases, website content and partnerships
• Lead content creation of published content, including art direction of imagery, written content, design production, video and copywriting
• Management of stakeholders throughout the lifecycle of projects, including bloggers, photographers and influencers to drive high-quality content and exposure
• Monitoring all third party website listings to maintain correct information while identifying marketing opportunities to extend the exposure
• Evaluation of business performance through metrics and KPIs, including share of search, consumer sentiment, web performance and brand compliance across competitors and sales rank
• Lead content creation of published content, including art direction of imagery, written content, design production, video and copywriting
• Management of stakeholders throughout the lifecycle of projects, including bloggers, photographers and influencers to drive high-quality content and exposure
• Monitoring all third party website listings to maintain correct information while identifying marketing opportunities to extend the exposure
• Evaluation of business performance through metrics and KPIs, including share of search, consumer sentiment, web performance and brand compliance across competitors and sales rank
Melbourne, Australia
RHSports
Design and Marketing Specialist
• Product and brand development including art direction, product catalogue, product promotions, display in retail, apparel, web and print collateral
• Development of digital marketing strategies for website, social, EDMs and SEO/SEM
• Management of customer and client databases
• Project management of stakeholders including web developers, designers, printers and media
• Support the development of strategic plans including marketing budgets and sale forecasts
• Development of digital marketing strategies for website, social, EDMs and SEO/SEM
• Management of customer and client databases
• Project management of stakeholders including web developers, designers, printers and media
• Support the development of strategic plans including marketing budgets and sale forecasts
July 2015
- March 2019
Australia
Leo Burnett
Shopper Marketing and Design Coordinator
• Coordinating the end-to-end delivery of marketing and advertising campaigns
• Responsible for managing design, product development cycle and shopper marketing for Coca Cola and the portfolio of sub-brands
• Engaging in the creative development of ATL and BTL campaigns, digital marketing campaigns, product design exhibition, print and web collateral
• Responsible for developing product, packaging, interior and graphic design
• Execution of branding and marketing strategies for clients including Philip Morris, McDonald's, P&G, Carrefour, Toyota, Chrysler and WWF among others
• Responsible for managing design, product development cycle and shopper marketing for Coca Cola and the portfolio of sub-brands
• Engaging in the creative development of ATL and BTL campaigns, digital marketing campaigns, product design exhibition, print and web collateral
• Responsible for developing product, packaging, interior and graphic design
• Execution of branding and marketing strategies for clients including Philip Morris, McDonald's, P&G, Carrefour, Toyota, Chrysler and WWF among others
October 2009
- October 2012
Bogotá, Colombia
Education
Pontificia Universidad Javeriana
Bachelor of Design
July 2004
- December 2009
Colombia
Swinburne University Of Technology
Master of Integrated Marketing
November 2012
- December 2014
Melbourne, Australia
Languages
English (Fluent),
Spanish (Native),
Skills
3D Studio Max,
Adobe Dreamweaver,
Adobe Flash,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Apple IWork,
CorelDraw,
Corporate Identity Development,
Creative Ideas,
Creative Planning,
Creativity,
Marketing Strategy,
Microsoft Office,
Music Composition,
Photography,
Rhinoceros,
Strategic Planning,