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I'm a graphic & strategist brand consultant. I think the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision.

Interbrand-liever "Brands have the Power to Change the World".

An excellent (strategic) design must create… Read More
I'm a graphic & strategist brand consultant. I think the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision.

Interbrand-liever "Brands have the Power to Change the World".

An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences).

For the past 15 years I've worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America).

I've done projects that involve every aspect of a branding process; from building a brand platform to their implementation. From creating a visual and graphic universe, to managing a Brand Guardianship. And in almost every kind of market; from Brand Guardianship of one of the biggest Telco in the world to an IT consultants identity. From packaging of a delicious mezcal to rethinking the way a Co-working space communicates. Everything by adding value to my clients.

Right now I'm available for new projects as a freelance.
Please feel free to get in touch at;
hola@jonorta.com
+52 (1)5548801392 Read Less
  • Creative and Design Director
    Truper Herramientas — Mexico
  • Creative Director / Mexico and Central America
    Lambie-Nairn — Mexico City, Mexico
  • Corporate Design Manager & Strategy Advisor
    Branward — Barcelona, Spain
  • Senior Designer
    Interbrand — Madrid, Spain
  • Designer
    Sol Consultores — Mexico City, Mexico
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