I am currently a (Creative Partner) Senior Art Director at Scanad, Africa’s largest advertising network. I am one of the lead creatives for all work for Coca-Cola Central, East and West Africa Business Unit. I was part of the team that created the Coke Studio Global Charter VIS, Coca-Cola 2013 Refreshment, Coca-Cola 2014 Refreshment, Coca-Cola Africa Let’s Go Crazy campaign (Won Best advertising campaign MSK Awards 2013), Coca-Cola Tanzania Refreshment and many other tactical campaigns for Coca-Cola. Apart from this I am involved in several creative work for Safaricom, KCB and Jubilee.
Previously, I was an Art Director, at BluePrint (an advertising arm of Ogilvy Africa) entrusted by the Creative Director to manage certain key accounts with the main responsibility of ensuring quality in the creative output.
I was involved in trawling in the PSI – Mpango wa Kando project (for BluePrint) in a pitch battle with older and bigger agencies. Mpango wa Kando is a behavior change project aimed at reducing the high rate of infidelity in Kenya with the aim of combating HIV/AIDs.
I was also the lead Art Director on the MultiChoice Kenya account, responsible for the launch of GOtv, Africa Magic Swahili, KPL – Supa Soka, the 2011 IAAF Championship, DStv Mobile and the MultiChoice brand. I was also responsible for the standardization and roll out of their Pan African campaigns developed in South Africa.
Other projects I handled were: the conceptualization and drafting of the whole digital strategy for G-Pange Relaunch (A youth behavior change project by HFG); the lead Art Director on the BarclayCard account responsible for the cards retail campaigns across Pan Africa with focus on the East and North African regions; the lead Art Director and Digital implementer on the Telkom Orange account responsible for the relaunch of Orange Kenya website in 2010, was also instrumental in the conceptualization of Orange Money campaigns and Orange Business; the rebrand of Hashi Empex to Hashi Energy; conceptualization of East African Cable – Wire si Wire campaign; conceptualization and execution of AMREF – Haba na Haba campaign; KPC; GDC; Ministry of Energy and Brand Kenya.