Showcase & Discover Creative Work

Omondi Abudho

Art Director / Photographer

Nairobi, Kenya
“All great deeds and all great thoughts have a ridiculous beginning.” — Albert Camus
I am currently a (Creative Partner) Senior Art Director at Scanad, Africa’s largest advertising network. I am one of the lead creatives for all work for Coca-Cola Central, East and West Africa Business Unit. I was part of the team that created the Coke Studio Global Charter VIS, Coca-Cola 2013 Refreshment, Coca-Cola 2014 Refreshment, Coca-Cola Africa Let’s Go Crazy campaign (Won Best advertising campaign MSK Awards 2013), Coca-Cola Tanzania Refreshment and many other tactical campaigns for Coca-Cola. Apart from this I am involved in several creative work for Safaricom, KCB and Jubilee.

Past engagements:
Previously, I was an Art Director, at BluePrint (an advertising arm of Ogilvy Africa) entrusted by the Creative Director to manage certain key accounts with the main responsibility of ensuring quality in the creative output.

I was involved in trawling in the PSI – Mpango wa Kando project (for BluePrint) in a pitch battle with older and bigger agencies. Mpango wa Kando is a behavior change project aimed at reducing the high rate of infidelity in Kenya with the aim of combating HIV/AIDs.

I was also the lead Art Director on the MultiChoice Kenya account, responsible for the launch of GOtv, Africa Magic Swahili, KPL – Supa Soka, the 2011 IAAF Championship, DStv Mobile and the MultiChoice brand. I was also responsible for the standardization and roll out of their Pan African campaigns developed in South Africa.

Other projects I handled were: the conceptualization and drafting of the whole digital strategy for G-Pange Relaunch (A youth behavior change project by HFG); the lead Art Director on the BarclayCard account responsible for the cards retail campaigns across Pan Africa with focus on the East and North African regions; the lead Art Director and Digital implementer on the Telkom Orange account responsible for the relaunch of Orange Kenya website in 2010, was also instrumental in the conceptualization of Orange Money campaigns and Orange Business; the rebrand of Hashi Empex to Hashi Energy; conceptualization of East African Cable – Wire si Wire campaign; conceptualization and execution of AMREF – Haba na Haba campaign; KPC; GDC; Ministry of Energy and Brand Kenya.
Work Experience
Oct 2012
Creative Partner
Responsible for the creative product of Coca-Cola Central, East and West Africa business unit besides other key agency accounts like Safaricom.
Nairobi, Kenya
Jul 2012Oct 2012
Consulting Creative Director
Custodian of the creative process at Brandwagon in regards to the Riara University and Kenfresh Tea accounts
Nairobi, Kenya
Jan 2012Dec 2013
Create ideas that encourage the youth to get tested for HIV/AIDS regularly.
Nairobi, Kenya
Jun 2008Jun 2012
Art Director
I am entrusted by the Creative Director to manage certain accounts with the responsibility of ensuring quality in the creative output.
Nairobi, Kenya
Mar 2005Jun 2008
Creative Designer
I was entrusted to generate communication idea and to develop them to a finished printed product through a creative process that is intertwined with pre-press operations
Nairobi, Kenya
Jan 2009
Bachelor of Arts: Communication (Dropped out)
Advertising Major and Minor in Public Relations
Nairobi, Kenya
Jan 2002Nov 2004
Diploma in Fine Arts
Advertising, Packaging design, Publication design and Multi Media
English (Fluent), Swahili (Fluent)
Adobe Dreamweaver CS5, Adobe Fireworks CS5, Adobe Flash CS5, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Professional, Apple Motion, Capture One, Digital And Film Photography, Final Cut Pro, HTML / CSS, Image Processing, PHP/MySQL, Photo Manipulation
Best Creative Team - Coca-Cola Africa Let's Go Crazy campaign
Best Advertising Campaign - Coca-Cola Africa Let's Go Crazy campaign