Gillian Holsinger

Graphic Design, Photography, Marketing

Seattle, WA, USA

Work Experience

Program Specialist II

February 2021 - Present Washington, United States

Safeway

Cake Decorator / Baker II

- Frost and decorate visually appealing cakes.
-Box, weigh and package cakes and other bakery products for pickup.
-Produce frostings and creams for cakes and other edibles.
-Clean display cases, utensils and work space to ensure sanitary environment.
-Assemble, prepare, decorate custom desserts. Answer phone calls, put in orders and handle customer issues.
-Assist customers with planning cake vision, including color, theme, size and decorations.
February 2019 - February 2020 Washington, United States

Owner, Designer, Artist, Photographer

January 2011 - Washington, United States

Windsong Custom Homes

Marketing Director & Graphic Designer

- Refined existing brand collateral into cohesive brand identity and facilitated implementation across print work, signage and web design.
- Created designs, concepts, and layouts based on knowledge of layout principles and esthetic design concepts.
- Formulated basic layout and presentation approach and specified material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Designed and oversaw production of large scale signage for company vehicles and office buildings.
- Planned, designed and prepared advertising and promotional material to increase sales of homes and brand awareness.
- Developed graphics for print materials, social media and Internet websites.
- Created custom illustrations, maps and graphic elements.
- Restructured companies use of social media and increased Facebook presence by 1,567% in the first week.
- Gathered and analyzed information to plan advertising campaigns.
- Analyzed and redesigned company's web page to enhance user experience.
- Corresponded with department heads to discuss topics such as selection of advertising media, publication/medium, and product to be advertised.
- Selected product photos to be used in advertisements and displayed at trade shows.
- Prepared budgets and submitted estimates for marketing costs as part of marketing development.
- Represented company at trade shows to promote products.
- Revamped visual design and arrangement of trade show booth to increase customer interaction.
- Recommended techniques and methods best suited to produce desired visual effects in photography and videography.
- Set up and executed videography and photography shoots. 
Reviewed sets of photographs and video clips to select the best work.

- Enhanced, retouched, and resized photographs using photoshop and other software. Enhanced and edited video footage to create high quality marketing graphics
July 2016 - May 2017 North Dakota, United States

Hy-Brid Lifts By Custom Equipment

Graphic Designer & Marketing Assistant

- Refocused the company brand, redesigned corporate logo and successfully planned its implementation.
- Refocused the company's corporate image and identity, including the redesign and successful implementation of the corporate logo.
- Created interesting and effective press releases, prepared information for media kits and developed and maintained company web pages.
- Designed graphics and layouts for print advertisements, social media campaigns and website use.
- Created custom illustrations, maps and graphic elements.
- Prepared budgets and submitted estimates for marketing costs as part of marketing development.
- Revamped visual design and arrangement of trade show booth to increase customer interaction.
- Scheduled, trained, and supervised staff required for setup and takedown of trade show booth.
- Arranged the shipment of equipment, displays, and handled staff transportation to and from events.
- Conducted pre and post-event evaluations to determine how future events could be improved.
- Represented company at trade shows to promote products.
- Recommended techniques and methods best suited to produce desired visual effects in photography and videography.
- Set up and executed videography and photography shoots.
- Reviewed sets of photographs and video clips to select the best work.
- Enhanced, retouched, and resized photographs using photoshop and other software. Enhanced and edited video footage using adobe to create high quality marketing graphics
January 2014 - March 2016 Wisconsin, United States

Brew City Promotions

Graphic Designer

- Studied trends and identified target markets for designs, looking at factors such as age and gender.
- Created custom graphics and presented preliminary and finished artwork.
- Designed custom illustrations for apparel.
- Selected materials and production techniques to be used for products.
- Collaborated with other designers to coordinate special products and designs.
- Marked up and assembled final artwork files and prepared output files for screen printing and embroidery.
- Determined size and arrangement of illustrative material and selected style and size of type.
- Maintained archive of images, photos, and previous work products.
- Researched new software and design concepts.
- Received, fulfilled and filed design briefs.
June 2013 - October 2013 Wisconsin, United States

Education

University Of Wisconsin-Stout

Bachelor of Fine Arts emphasis in Graphic Design

May 2010 - March 2012 Menomonie, Wisconsin, United States

Skills

Adobe After Effects, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising, Branding, Event Photograpy, Logo, Logo Creation, Photo Manipulation, Photography, Portrait Photography, Print Design, Product Photography, Social Media, Wedding Photography,