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In positive psychology there is a state called “flow” or “being in the zone” in which you are fully absorbed in a self-rewarding and joyful experience.
Having realized that coming up with new ideas or connecting unrelated things is my flow, I decided to work in an industry where ideas at the core.

After grad… Read More
In positive psychology there is a state called “flow” or “being in the zone” in which you are fully absorbed in a self-rewarding and joyful experience.
Having realized that coming up with new ideas or connecting unrelated things is my flow, I decided to work in an industry where ideas at the core.

After graduating from Middle East Technical University (ODTÜ) in 2010 as Honor Student and with a degree in Business Administration, I started to work as a copywriter intern at Alametifarika advertising agency.

Since then I worked at Proximity, McCann, Titrifikir and Havas advertising agencies and won numerous awards including Crystal Apple (Turkish Advertising Awards), Stevie, Kırmızı (Turkish Print Awards) Mixx and Effie.

I worked for national clients such as Migros, Garanti Bank, Beko, Ülker Cafe Crown and Akbank Sanat; and global clients such as Coca-Cola, Pepsi, FIAT, Hyundai, Samsung and Starbucks.

The Effie winner Migros (Turkey’s largest retail company) campaign “The Products That Don’t Like Their Prices” was among Migros’ most successful campaigns. After the commercials are aired on TV, Migros achieved 33% growth. Sales increased more than 100% in sugar, tea and yogurt markets.

I also write monthly articles for Harvard Business Review Turkey on the subjects of behavioral economics, decision making (heuristics, nudge, priming...) choice architecture and creative cultures. Read Less
  • Sr. Copywriter
    Havas Worldwide — Istanbul, Turkey
  • Sr. Copywriter
    Titrifikir — Turkey
  • Copywriter
    McCann Erickson — Turkey
  • Copywriter
    Proximity Istanbul — Istanbul, Turkey
  • Copywriter
    Pure New Media — Turkey
  • Experience Architect and Product Manager
    Done Communication — Turkey
  • Copywriter Trainee
    Alametifarika — Turkey
  • Intern Copywriter
    Alametifarika — Turkey
View Full Resume
EFFIE AWARDS 2018
Food, Confectionery and Snacks - Gold Effie
Yupo Çokojelo - Yupo vs. Çokojelo?

SOCIAL MEDIA AWARDS TURKEY
Social Responsibility - Gold Social Media Award
Samsung - Don't be a cyberbully!

MIXX AWARDS 2018
Online Films and Viral - Bronze Mixx Award
Samsung - Don't be a cyberbully!

MIXX AWARDS 20… Read More
EFFIE AWARDS 2018
Food, Confectionery and Snacks - Gold Effie
Yupo Çokojelo - Yupo vs. Çokojelo?

SOCIAL MEDIA AWARDS TURKEY
Social Responsibility - Gold Social Media Award
Samsung - Don't be a cyberbully!

MIXX AWARDS 2018
Online Films and Viral - Bronze Mixx Award
Samsung - Don't be a cyberbully!

MIXX AWARDS 2018
Public Service and Non-Profit Campaign - Gold Mixx Award
Samsung - Don't be a cyberbully!

MIXX AWARDS 2018
Special Jury Prize - Mixx Awards
Samsung - Don't be a cyberbully!

A AWARDS 2016 (OUTDOOR ADVERTISING AWARDS TURKEY)
Ambient Campaign - A Award
Traffic is Life! - Missed Signs

A AWARDS 2016 (OUTDOOR ADVERTISING AWARDS TURKEY)
Retail - Silver Effie
Traffic is Life! - Missed Signs

EFFIE AWARDS 2016
Retail - Silver Effie
Migros - That's What I Want (Tam Bana Göre)

EFFIE AWARDS 2016
Retail - Silver Effie
Migros - The Products That Don't Like Their Prices

A AWARDS 2016 (OUTDOOR ADVERTISING AWARDS TURKEY)
Urban Design Special Award - A Award
Traffic is Life! - Missed Signs

MIXX AWARDS 2016
Interactive Films - Gold Mixx
Akbank Short Film Festival - The Short Way

DIRECT MARKETING AWARDS 2016
Guerilla Activities - 2nd Best Campaign
Traffic is Life! - Missed Signs

FELİS AWARDS 2015
Ambient Media - Felis Achievement Award
Traffic is Life! - Missed Signs

FELIS AWARDS 2015
Use of Community in Mobile - Felis Award
Akbank Short Film Festival - The Short Way

CRYSTAL APPLE 2015
Outdoor - Silver Apple
Traffic is Life! - Missed Signs

STEVIE AWARDS
Best Use Of Instagram - Bronze Stevie
Akbank Short Film Festival - The Short Way

KIRMIZI AWARDS 2015 (TURKISH PRINT AWARDS)
Best Retail Print Ad - Kırmızı Achievement Award
Migros Self Check-Out - Pad

KIRMIZI AWARDS 2015 (TURKISH PRINT AWARDS)
Best Retail Print Ad - Kırmızı Achievement Award
Migros Self Check-Out - Condom Read Less
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