Conceive, develop, manage, and execute the production of marketing and communication materials.
Develop, deploy and measure strategic programs that leverage digital channels to support key objectives and fuel growth.
Research and analyze online communities, trends and conversations.
Utilize blogs in conjunction with social media to drive traffic to website.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Act as liaison to third-party vendors to help drive execution of brand initiatives.
Assist in the planning and execution of special events and promotions.
Design and develop print media, posters, brochures, web layouts,
publications, and other creative media that effectively target prospective
students, alumni, and recruiting employers.
Diagnose and troubleshoot product-related issues.

Brand steward for all creative services from conception to production.
Manage a mixed team of full-time and freelance photographers.
Ensure visual consistency of video and still photography image assets.
Study the creative marketplace, ensuring that the company’s creative output
remains leading edge and ahead of our competition.
Help to guide marketing and sales goals through strategic visual communications.
Implement an integrated marketing strategy through a combination of rebranding and direct mailings that result in an increase in average monthly sales.
Coordinate and execute marketing plans, including advertising in print form and online, creating a more visible presence for the company’s products.
Maintain customer files and track ROI.
Work with photographers to identify existing process bottlenecks and
rapidly deployed scalable improvements.
Negotiate and enforce contracts with outside vendors for printing and events.
Provide quality control over concepts and projects, including creative output, project processes, measuring and evaluating staff performance.

Maintained 2 station websites.
Analyzed websites in order to help support business development.
Utilized SEO strategies to support high online visibility with target audiences.
Studied usage patterns in order to generate reports.
Created articles, press releases, and other relevant content to improve organic traffic.
Assisted account executives with recommendations on keyword development and link strategies.

Set expectations and standards for creative team attitude, behavior and professional development.
Ensured the professional development and readiness of the creative team.
Conceptualized treatments to illustrate stories and sections of Pulse Magazine.
Provided timely project estimates and accurately tracked project expenses.
Maintained team, project and departmental budgets.
Negotiated fees and overseeing of all contracts.
Supervised pre-production meetings; coordinated sets and prop rentals.

Edited promotional web videos.
Trained staff on Final Cut Pro and other software.
Coordinated, collected, prepared and edited all speaker presentation materials for the Alpha Kappa Alpha Centennial Conference.
Produced various news-related stories coordinated by managing bodies.
Developed concepts and directed visual narratives.