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15+ years designing and developing engaging user experiences for sophisticated, content rich applications.

I’m an excellent ideas person, into strategy, product development, visual design and production. I’m energized by a challenge and experienced enough to set time lines, project scopes, and create project … Read More
15+ years designing and developing engaging user experiences for sophisticated, content rich applications.

I’m an excellent ideas person, into strategy, product development, visual design and production. I’m energized by a challenge and experienced enough to set time lines, project scopes, and create project requirements. As a Product Designer I’m excellent at defining project requirements, building out feature set documents, product development,and technical requirements --- including wireframes, information architecture, user experience, visual design and media production.

As a team leader I like to enable the team to feel confident, supported and empowered to make strong creative decisions without too much leadership. But I am very hands on and I'm quite happy sitting down and prototyping something out in html / css to get the feel.

Chops:
- Excellent at developing concept ideas and solutions to problems.
- A rapid study of new techniques, and technologies.
- An expert with design tool/skill set - html css adobe CS, omnigraffle.
- Rigorous about understanding the opportunities and limitations of new technologies.
- Excellent at communication, able to have a meaningful conversation with client, developer, contractor or vendor.
- Experienced in large scale project development from planning to production. Read Less
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View Full Resume →
Uber
UX & Design for their M.Uber.com web app for non iOS / Android smart phones.
NileGuide - For Travelers. By Locals
Creative Director. 09/15/2008 - 01/15/2012

NileGuide is an online trip planning and travel website. The website aggregates information about things to do, restaurants, hotels, events, and nightlife from multiple sources around the web for thousands of destinations. Then cura… Read More
NileGuide - For Travelers. By Locals
Creative Director. 09/15/2008 - 01/15/2012

NileGuide is an online trip planning and travel website. The website aggregates information about things to do, restaurants, hotels, events, and nightlife from multiple sources around the web for thousands of destinations. Then curate this content using the 100+ local experts or the proprietary rules engine enabling the Nile user to optimize their travel experience.

In the 3 1/4 years I was at NileGuide we’ve increased the traffic from 20,000 - 1,900,000 pv/mnth, added 1,000’s of new destinations and acquired 2 new properties, Localyte.com, a travel Q&A platform and 10Best a Travel recommendations website.

As Creative Director my role had many facets. It was a relatively small group and I’m was an embedded part of the agile environment (2 week sprint cycles) and got involved from start to finish of the product life cycle. Product strategy, feature development, defining the user experience, designing and prototyping the user interface, and final production.

“One of the goals of going ‘in-house’ was to have a greater understanding of the ongoing requirements of business development - something you don’t always get when designing for a client in an agency. Ownership is key, making decisions based of metric driven data, understanding SEO, seeing cause and effect are all important learnings.”

My key roles as creative director at NileGuide:

Senior team:
Involved in defining the product strategy, key differentiators, and company goals.
Developing the company culture and team environment.
Defining the development workflow and methodology.

Product team:
Identifying and researching product opportunities, new technologies and methodologies.
Defining product requirements in conjunction with the product managers.
Design and rapid prototyping of UX and UI for new site components.
Visual Design - yup, I do that too …
Engineering support - html/css input.

Marketing team
Concept development for brand, positioning, messaging, and social media.
Develop messaging components for communication channels. Read Less
Member Since: Feb 22, 2012