Copywriting
o Print- initate and edit various print pieces including divisional catalog, direct mail and sell sheets.
o Web- create blog entries for use in SEO efforts and develop product descriptions used on divisional and retail websites, covering five product categories.
o Newsletter- conceive, produce and edit articles and editorial pieces for Beyond The Blade, the quarterly e-newsletter for the Corporate Markets division.

• Creative Development and Execution
o Continually work with Creative Director in the creation of marketing collateral pieces including catalogs, sell sheets and other promotional items.
o Training in the Creative Department to learn all aspects of the creative process including conception, development and execution of divisional newsletter and other collateral.
o Utilize Adobe Creative Suite, including Photoshop, Illustrator and In Design in the creation of collateral materials.

• Strategic Development
o Participated in the implementation of the new Gift Card project, working closely with upper management and marketing department to create the program and develop the redemption website.
o Conceive and develop advertising campaigns for specific products and branding
o Worked with Senior Marketing Manager in the development of a demo site where distributors can view the gift card redemption site with their clients.

• Marketing Communications
o Deliver effective marketing communications to sales force and distributors for product launches, positioning and to sell products to prospects and current customers.
o Developed database and customer relationship management tool and maintained contact lists for use in email blasts and mailings.
o Key point of contact to sales across all divisions for all marketing initiatives within the division.

Manager of product marketing efforts and product maintenance for the Travel Smart by Conair line, supportive of the Director of Marketing in identifying and exploring new business and growth opportunities in existing and new channels of distribution.

• Successfully led the development and execution of a new packaging initiative for 1,000+ Travel Smart products.
• Collaborated with buyers and Creative team in the development of retail displays and product placement.
• Set up and maintained bill of material and product information in SAP system.

Manager of Company’s presence at tradeshows, consumer and retailer events across four divisions covering Bike, Outdoor, Automotive and RV categories. Assisted marketing department in determining appropriate sponsorship and advertising opportunities, tradeshow themes and new product launch strategies.

• Managed budgets for trade shows and events and reduced costs by over 12% in the first year.
• Led pre-show meetings and managed Install and Dismantle Company and colleagues during set-up breakdown of each trade show and event.
• Established and maintained working relationships with vendors and negotiated more cost-effective solutions for booth property storage, maintenance and labor.