Responsible lead for the company's rebrand strategy, brand management, development, and Marcom. The mission is to clarify, optimize and simplify their current brand story.

• Refine and develop a new brand narrative and strategy.
• Create and implement a visual identity system across all touchpoints.
• Build consistent brand guidelines and style guides.
• Fulfill responsibilities and scope of work of the Chief Marketing Officer vacant position.
• Develop a new Marcom strategy, plan, and execution, ensuring best practices and resource optimization.
• Lead, nurture and guide the internal Marcom team in Indonesia.
• Establish and evolve a design vision that scales.
• Design key visuals for marketing collaterals.
• Lead the creation of visual assets that support brand storytelling.
• Guide the implementation and maintenance of brand architecture.
• Report directly to the CEO.

Brand Strategy & Development, Visual ID & Guidelines, Art Direction, Content Marketing, eCom Brand Experience and Marcom, remotely from Singapore.

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Discovered is a Dutch based eCom marketplace for handcrafted products, ethically made by artisans in emerging countries. The platform connects artisan entrepreneurs in India, Kenya, Thailand, Indonesia, South America and Israel to conscious consumers across the world. By stocking directly from the makers, every purchase creates a positive impact.

Brand Strategy & Development, Visual ID & Guidelines, Art Direction, Content Marketing, eCom Brand Experience and Marcom for ventures in India, Indonesia, Kenya and the Netherlands.

Clients: Enviu, Zero Waste Living Lab, Discovered, Climate Future Action Foundation.

Brand Strategy & Development, Photo & Video Art Direction, Content Marketing, On-site, Affinity & Launch Campaigns for Amazon India, Echo, Fire TV, Amazon Pay, Amazon Fashion and private labels.

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Amazon D1 is a global, internal creative agency with expertise ranging from brand and marketing campaign development to high-volume graphic production; including studio capabilities in UX, video production and editorial photography.

D1 operates in Seattle, London, Bangalore, Beijing and Tokyo commanding the visual aesthetic on-site, as well as creative campaigns for marketing, product and program launches tailored for each region. Built as a centralized center of creative excellence, Amazon D1 delivers compelling and engaging customer experiences, and elevates the Amazon brand globally.

Short-term consultancy in art direction, social campaigns, brand visual identity, research and innovation.

Brand digital and fashion campaigns, art direction, brand visual identity, fashion editorials, responsive user interfaces and social media strategy.

Brand interactive campaigns, art direction, user interfaces and social media strategy.

Brand interactive campaigns, art direction, user interfaces and social media strategy.

BTL and digital campaigns, brand visual guidelines, user interfaces and print collateral.