Noreen Rana

UI Artist, Illustrator

Toronto, Ontario, Canada
I am a UI Artist, Designer, Illustrator and Leader with 10+ years of experience in the video game industry from mobile, independent to AAA console games.

I am very passionate about supporting women and BIPOC in the games industry, including developing and promoting better practices around UI Art and culture within studio processes.

Work Experience

Ubisoft Toronto

UI Art Team lead

After a year of helping build the bones of the UI that will ship with the project, I leveraged my experience with Watchdogs 2 and Farcry 5 to take over a lead role to develop, mentor and manage the UI Art Team for Watchdogs Legion, including supporting our co-dev UI Artists in Kiev, Bucharest and Montreal.

This role also included supporting our project with font management, coordinating with Localization and providing tools and technical support to the rest of the UI art, programming and design teams.

In 2018, I helped create and judge for the new UI Art category for Ubisoft Toronto's NXT Challenge to support new upcoming artists that want to enter the User Interface discipline at Ubisoft.
June 2019 - Present Ontario, Canada

Ubisoft Toronto

UI Artist

Developed and integrated early versions of the Watchdogs Legion UI before transitioning into a leadership role to support our growing UI team.
October 2017 - June 2019 Ontario, Canada

UBISOFT Montreal

UI Artist/Graphic Designer

Far Cry 5
Watchdogs 2
December 2015 - September 2017 Quebec, Canada

BATL (Backyard Axe Throwing League)

Event Leader/Axe Throwing Coach

BATL (Backyard Axe Throwing League) offers a uniquely casual urban venue to experience the thrill of axe throwing in leagues, or for private events such as parties and team building. Using the axe as a tool to build friendships and competitive spirit, we deliver an old interpretation of fun.

As a coach, I teach customers literally how to throw a hatchet at a wooden target, ensure safety protocols are being followed, maintain positive and encouraging environments for our clients and their parties and help maintain the integrity of our inclusive and diverse axe throwing community.
January 2014 - January 2015 Ontario, Canada


UI Designer, Colourist, Illustrator,

Responsible for the visual development of UI Design and/or Art Direction for various independent and mobile game developers.

Guacamelee 2 - Drinkbox Studios
Severed - Drinkbox Studios
Unannounced Titles - GameLoft
Rollers of the Realm - Phantom Compass
Bingo Pop - Uken Games
Creativas - PlaySmart Labs
Long Story - Bloom Digital


Comic Colourist for various comics and covers including:

Adventure Time: Marceline and the Scream Queens Variant Cover #4 (BOOM!)
Adventure Time: Fionna and Cake Variant Cover #4 (BOOM!)
Nothing Could Possibly Go Wrong (First Second, Faith Erin Hicks, Prudence Shen)
Do Not Touch (, Faith Erin Hicks, Prudence Shen)
Explorer: Mystery Box Anthology (Kazu Kibuishi, Faith Erin Hicks)
True Patriot #2 (J. Torres, Faith Erin Hicks, Tim Levins)
Code Monkey Save World (Greg Pak, Faith Erin Hicks)


Illustrator for various clients including:

Escape Goat 1 & 2, Rubicon Publishing, BIC, Pharmacy Practice, Daily Revolt, personal commissions.
October 2012 - Present Ontario, Canada


Art Director, UI Artist

Knight & Damsel - Responsible for taking existing art direction and UI design into a finished product for release on PC.
July 2014 - January 2015 Ontario, Canada

Toronto Global Game Jam

Graphic Designer

Toronto Global Game Jam is an annual event in which game developers gather for three days to essentially build a working game prototype based on a theme.

Responsible for the visual branding of the event including website design, posters, flyers, signage as well as taking care of attendees during the event.
January 2013 - January 2015 Toronto, Ontario, Canada

Uken Games

UI Designer/Artist

Tasked with identifying problems with user interface flow and design on Forces of War and redesigning the overall aesthetic. Worked with 2D artists and programmers to ensure designs were followed through.

UI Designer and Graphic Artist on Mighty Monsters, in charge of addressing current issues with interface usability and working with animators and 2D artists to keep the game's art direction consistent with new features.

Lead artist and UI Designer on Bingo Pop.
January 2012 - December 2012 Toronto, Ontario, Canada

HB Studios

UI/Graphic Artist

Medal Bound iOS - Concept Artist
NBA Baller Beats XBOX360 Kinect - User Interface and HUD Design, 2D Graphic Artist
EA SPORTS FIFA 12 Wii - Graphic Artist, User Interface Design, Concept Artist
EA SPORTS FIFA 11 PSP/PS2 - Graphic Artist, User Interface Design
EA SPORTS Madden 12 Wii - Concept Artist
The Sims 3 Online Demo - Graphic Artist
EA SPORTS 2010 FIFA World Cup PSP - Graphic Artist
Atari Backyard Baseball XBOX 360 - Graphic Artist
August 2009 - December 2011 Nova Scotia, Canada

Anime North

Graphic Artist, Gallery Co-coordinator, Web Designer

Designed and maintain

Organized and designed the programming guide book and print material that is seen by 15,000+ attendees each year.

Anime North is a non-profit event that occurs every year at the end of May. It celebrates Japanese culture from anime to video games and more. All profits go to Toronto Sick Kids.
May 2002 - May 2012 Toronto, Ontario, Canada

ConceptWave Software Inc.

Graphic Designer

Developed initial company brand including logo design, business cards, promotional material, presentation templates, diagrams and other forms of visual communication.

Maintained prepress related material and directly dealt with printing agencies.

Designed and maintained internal INTRANET company website
June 2003 - June 2009 Toronto, Ontario, Canada

Paton Publishing


Summer Internship of 2006

Created illustrations for various magazine titles such as Woah, Pop Jr., YTV and Quaker.

Illustrated the monthly Crazy Comic Contest for 2006 and 2007.
May 2006 - August 2007 Toronto, Ontario, Canada


Sheridan College

BAA Illustration

September 2003 - April 2007 Mississauga, Ontario, Canada


Adobe Bridge, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Suite, Graphic Design, Illustration, Jira , User Interface Art, User Interface Design,

Volunteering Experience

Ambassador - Ubisoft Toronto NXT Challenge
Developed the criteria and judge for the new UI Art category for students wanting to intern with Ubisoft Toronto.

Mentor - Dames Making Games (2012 to 2014)
An organization for women of all experiences to learn about game development in a welcoming environment.

Volunteer - TOJam, Gamercamp, Toronto Global Game Jam (2013 to 2015)