Founder, Creative Director
PECI Communication Design is my latest venture. I have taken my 25+ years experience as a graphic designer, art director, communications, marketing and branding expert, information architect, editorial and web designer, etc., and packed it all into one efficient and professional creative powerhouse: MYSELF!
Back to basics is my philosophy. With the current saturation of available information and ever-growing messages, sometimes the best way to be seen and "shout" is to whisper. So whilst the quantity of communication has changed, the quality doesn't have to.
PECI Communication and Design: putting form to your ideas.
Director of Marketing and Communications
I help spread the word about this gorgeous resort right in the heart of Tuscany and the gourmet restaurant in Florence. I work side by side with the owners to plan and design the advertising and communications strategies, track and update the social media channels, web traffic, online reputation and revenue management, prepare press releases and other promotional pieces, as well as keep the web content up to date and search engine friendly.
Other duties include establishing new partnerships with OTAs and tracking their efficiency as well as working closely with agents and press to better portray our branding.
I also oversee the design team and help develop new branding strategies and creative work for both print and digital media.
Responsable for design and production of textbooks for primary school and middle school children as well as didactic material for instructors. Managed external collaborators and illustrators and production workflow, often meeting tight deadlines.
- December 2011
Media Studio Srl
Responsible for client strategies in communication and design which included managing media budgets.
Managed all communications, graphics, production and wrote briefs/proposals for client approval.
Oversaw creative staff of 5 and implemented a workflow and quality control system.
In my time at Media Studio, I brought the agency from a "below the line" studio to an award-winning agency and supplier to some of the most prestigious institutions in Tuscany. I also contributed to its growth abroad serving clients in France, Spain, Switzerland, UK and North America.
- December 2010