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As an MBA (Marketing & IT), I have over 3 years of experience in managing marketing activities including ATL and BTL activities, digital marketing, analytics and social media listening.

I am currently managing the marketing activities for WeP Solutions Limited.

I am responsible for developing, implementing and … Read More
As an MBA (Marketing & IT), I have over 3 years of experience in managing marketing activities including ATL and BTL activities, digital marketing, analytics and social media listening.

I am currently managing the marketing activities for WeP Solutions Limited.

I am responsible for developing, implementing and executing strategic marketing plans for company's new line of business, WeP Digital Services Limited, in order to attract potential customers.

My day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

I am also responsible for working with executives to determine budgets, targets and participating in discussions to develop pricing strategies for products and services.

My Professional Areas of Interest and Expertise include -
➤ Creative and Content Strategy
➤ Content Marketing
➤ Social Media Marketing
➤ Digital Advertising
➤ Market Research
➤ Analytics

Some of my Key Functional Skills are -
➤ Online Marketing Tools (Hootsuite, Tweetdeck, CrazyEgg, OptinMonster, Invite Referrals, Mail Chimp)
➤ Analytics (Google Analytics, SPSS, MS Excel)
➤ Digital Advertising Platforms (Facebook Advertising, Google AdWords)
➤ Social Media Monitoring and Analytics Tools (Sysomos,Radian 6, Brandwatch, Meltwater) Read Less
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