• UI/UX (iOS, web, and Android platforms)
• Product development + strategy
• Brand development
• Design research

• Product Design
• Product Marketing
• Visual Design
• Brand Development
• Conversion Rate Optimization

• Serve as brand steward and act as creative director for print, exhibition, web, and multimedia design.
• Direct and execute all phases of creative work from concept through production.
• Prioritize and manage multiple projects at once, in a fast-paced environment.
• Maintain hands-on product development as well as serve as in-house advisor for UI and UX.
• Establish the design process and A/B testing strategies with Director of Marketing and Director of Engineering.
• Collaborate with engineers to ensure proper implementation of all UI features.
• Work with Marketing, Events, and Sales teams to produce appropriate materials, including social media ads, web banner ads, Eventbrite email templates, and proposal/contract templates.
• Maintain vendor management and communications, including freelance designers, videographer, photographer, and design consultant partnerships.
• Design on-site signage, presentation templates, and event collateral for 7 VB Events.

As a graphic design contractor, I work with the Helpshift Marketing department to design various marketing materials, sales materials, and event collateral.

Duties:

• Brand development and refinement (including brand guidelines)
• Company one sheets
• Presentation templates
• Event signage and collateral

As part of a 4-person team, I collaborated with multinational stakeholders to develop an identity and brand strategy for a research project based out of Stanford University. The project is focused around aquaculture and ecological solutions to combating Schistosomiasis in Senegal. Schistosomiasis is the second most common parasitic disease in the world.

Duties:

• Assist with the creation of two brand strategies.
• Help facilitate stakeholder presentations and workshops.
• Craft and develop project identity.
• Co-develop brand guidelines for the project.

• Editorial design.
• Scheduling and calendar management.
• Customer service.

• Poster design.

• Information graphic design.

• Recruited candidates looking for employment via Career Builder, Monster, Indeed, and Craigslist websites.
• Scheduled interviews for prospective candidates.
• Created, tracked, and maintained online candidate profiles via HourCenter.
• Helped with social media marketing via Twitter.
• Performed graphic design tasks as needed.
• General clerical duties and customer service.

• Trained and supervised 8 student assistants and 20 volunteers on diversity programs.
• Represented the Coordinator at meetings and events.
• Organized the internal structure of the MCC and established new programs to benefit students, including a Residential Life Programming Manual.
• Designed quality fliers, promotional displays, presentations, and informational packets.

• Represented the AmeriCorps VIP program within the Department of Student Life & Leadership and the Division of Student Affairs at Cal Poly.
• Supervised 21 AmeriCorps VIP Fellows.
• Coordinated National AmeriCorps Week, which included conception and execution of 2 community service projects, 2 promotional events, and 1 recognition ceremony.
• Prepared monthly data reports for 250+ recruited volunteers.

Emphasis: Digital Design and UX
Graduated with distinction

Concentration: Urban Design