Mayhew Creative is a design service building excitement and strong relationships with thoughtful, fun, and approachable solutions. Mayhew Creative provides strategic brand development, growth, and consistency with an enthusiastic approach to design thinking and smart solutions. Specializing in conceptual thinking, print, web and package design for Community, B2B, CPG, Healthcare, and Creative clients.

Lead the print and digital design team focused on a diverse client base including The Art of Shaving, P&G eStore, Fifth Third Bank, National Development Council, and Educational Theatre Association. Guide high-level concept work on print and web projects for the creative team, as well as freelance designers, programmers and copywriters. Lead brainstorming sessions, client meetings, draft proposals, creative briefs and project timelines and ensure alignment from all parties through execution. Concept annual reports, brochures, direct mail campaigns, retail displays, secondary packaging, event planning and execution, websites, microsites and email marketing campaigns. Initiated the company’s green initiatives, authored several standard operating procedures for the Creative Team, and served on the recruiting committee aiding in the procurement new hires for project management teams. Recognized as “Pep Star” of the Month for outstanding service, September 2009, August 2010.

Established the position of Sustainability Director for AIGA Cincinnati, developed a business plan and recruited a committee to promote environmental awareness for the chapter. The campaign for sustainability urges the importance of environmental responsibility and the business sensibility of such practices. Planned and executed the first Green Salon on Packaging, drawing the chapter’s first sold out crowd for any program, and launching a successful sustainable design campaign & speaker series for the chapter.

Served on a three-person design team focused on evolving the Cincinnati Children’s brand through refresh and implementation. Maintained the development of an award-winning identity guidelines system resulting in strong brand consistency for internal and external use. Provided focused design solutions for a variety of communications and audiences to establish valued outcomes for the institution. Coordinated and art directed photo shoots with a variety of subjects and complex technologies in diverse environments accomplishing lasting needs. Served as project manager and creative lead to outside designers and agencies for internal clients and managed onsite freelancers and co-ops.

Member of a two-person print and packaging team within a multi-disciplinary firm. Established fresh approaches from concept to completion for a variety of clients and brands. Prepared client presentations, art directed illustration, photography and food styling. Researched new resources for innovative product delivery.

Served as a member of a 13-person creative services team to develop primary packaging, point of purchase, and print collateral for the food storage, garden, refuse, agriculture, garage and outdoor storage product lines. Created design solutions unique to retail buyers resulting in product buy-ins and product line growth. Developed packaging strategy, art directed product photography and illustration, and researched packaging and market trends.