Creative Director - Digital. Work on the entire digital project lifecycle.
Creativeland Asia
https://www.behance.net/nikhilfernandes
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I am a digital thinker, doer, writer and maker. I am passionate about building innovative platforms, products and engaging experiences.

I follow key digital processes, frameworks and am proficient at working across the entire digital project lifecycle. This end-to-end process starts with decoding briefs, empathi… Read More
I am a digital thinker, doer, writer and maker. I am passionate about building innovative platforms, products and engaging experiences.

I follow key digital processes, frameworks and am proficient at working across the entire digital project lifecycle. This end-to-end process starts with decoding briefs, empathising with users and conducting extensive research with data, strategy, tech, user experience and planning teams. Once, I have gathered enough information, I start expanding on the vision which involves idea or concept generation, planning the rollout, developing communication, managing team output and consistently optimizing it all through feedback.

I have over 9 years of experience in both large and small teams and I've played a critical role in the success of numerous brands, teams, communities and projects. On large projects, my role also extends to building consensus and aligning teams in situations that involve varied interests and important project stakeholders.

Teams I have led have converted the highest number of new digital projects, products and entire businesses. My work has been recognized with a handful of awards, but, the best award is a team that goes home each day conquering new challenges and learning something new.

Having trained in hybrid advertising, pure-play digital, social, strategy, user experience and product teams I believe I can make an impact at the intersection of humanity, creativity, technology, business and design. Read Less
  • Creative Director - Digital
    CreativeLand Asia — India
  • Associate Creative Director
    MSLGroup — Mumbai, India
  • Head of Digital Content
    Fanatics — Mumbai, India
  • Group Head Creative
    BBDO Proximity India — Mumbai, India
  • Copy Supervisor
    OgilvyOne Worldwide — Mumbai, India
  • Senior Copywriter
    AgencyDigi — Mumbai, India
  • Online Writer / Editor / Producer
    Vibrant Gujarat — Ahmedabad, India
  • Copywriter
    Cheil Worldwide — New Delhi, India
  • Summer Intern.
    MRM Worldwide — Princeton, NJ, USA
  • Macintosh Lab Monitor
    Mercer County Community College. — NJ, USA
  • Writer, Jr. Production Assistant, Camera Crew.
    The Moving Pixels Company — Ahmedabad, India
View Full Resume
• Decode the brief and understand the context.
• Understand the user, needs, mindsets and requirements.
• Use basic thinking frameworks like Why, Who, What, How, When and Where.
• Have access to the client, product, community or project's scope of work, business, competition, objectives and direction.
• P… Read More
• Decode the brief and understand the context.
• Understand the user, needs, mindsets and requirements.
• Use basic thinking frameworks like Why, Who, What, How, When and Where.
• Have access to the client, product, community or project's scope of work, business, competition, objectives and direction.
• Participate in the ideation and creation/prototyping of concepts by partnering with user interface, experience, digital and product designers.
• Align with data, planning and strategy teams on insights, studies, surveys and strategies.
• Help build consensus in situations that have a lot of important and diverse interests.
• Participate in user experience research, beta groups and understand archetypes and user stories.
• Work independently and with entire teams on the communication, content, social and digital plan.
• Leverage digital as a medium to come up with creative and innovative solutions by working closely with Art, Code, Copy, Manage and Plan. Multi-disciplinary teams.
• Prioritize tasks, multitask and manage time.
• Comfortable in writing in multiple styles for diverse formats.
• Nurture talent and live outside of the designation.
• Support managers across media, departments and verticals.
•Interacting with tech team, vendors and partners to understand and plan work.
• Partner with various digital experts (search, social, mobile, etc) for integrated solutions.
• Lead new business pitches, new digital projects and pitch innovative ideas.
• Research and thought leadership on digital by educating internal agency and external client teams throughout the journey of the project.
• Create a professional and happy team because without a happy environment there can be no great work. Read Less
Silver Clio.
September 2017. The Clio Awards.
Entrant Company: Creativeland Asia.
Client : United Colors of Benetton, India.
Campaign: United By Half.
Medium Fashion: Social Good.
The Clio Awards is the esteemed international awards competition for the creative business.
Founded in 1959 to celebrate high achiev… Read More
Silver Clio.
September 2017. The Clio Awards.
Entrant Company: Creativeland Asia.
Client : United Colors of Benetton, India.
Campaign: United By Half.
Medium Fashion: Social Good.
The Clio Awards is the esteemed international awards competition for the creative business.
Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent across advertising, sports, fashion, music, entertainment, and health care that push boundaries and establish new precedent.

Best Art Direction and National Campaign.
July 2016. Dainik Bhaskar INK Awards 2016.
Entry and Project Name: Times Passion Trails.
Client: Bennett Coleman & Co Ltd.

Winner - Together Work's Better 2015. A global MSLGROUP Competition.
April 2015. MSLGROUP.
Together Work's Better 2015 is a global internal MSLGROUP competition that brings together teams who compete to find the most innovative solutions to challenging issues our clients face. This year once again saw very enthusiastic and active participation from our colleagues across the global network with over 42 entries being submitted, many of which illustrated our core values of diversity and global cooperation.

MSLGROUP Maestro Winner - Integrated Campaign of the Year.
This is a yearly internal award given away by the company to the most
hardworking and creative teams.
Client - PNB MetLife.

Three Bronzes - Goafest 2012.
Ad Club of Bombay.
Brand: Tata Tea.
Digital & Mobile Categories:
Brand Campaign Website.
Creative use of Social Media.
Online Integrated Campaign.

Certificate of Excellence & Annual Finalist –PF Magazine, Best of College Photography 2008.
Jan 2008. PF Magazine

Certificate of Achievement – From the Board of Trustees, Mercer County Community College.
Board of Trustees, Mercer County Community College.

Certificate of Achievement – President, Graphic Design Club, MCCC.
Head, Advertising and Design Program, MCCC.

Commendable Prize - 4th All Gujarat Photo Contest 2011 by Manav Pratishthan.
Manav Pratishthan.

Deans Honors List – MCCC, Fall 2007.
Mercer County Community College.

Deans Honors List – MCCC, Spring 2007.
Mercer County Community College.

Deans Honors List – MCCC, Spring 2008.
Mercer County Community College.

Honorable Mention - Gallery, MCCC Photo Show, 2007.
Mercer County Community College
My photographs received an award from the Director of the Photography Program at Columbia University, NYC.

Who’s Who among Students Award Nominated by Mercer County Community College.
Mercer County Community College.

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