Nick Zink

PrizeLogic

Scottsdale, AZ, USA
I’m a creative with 30 years of experience in graphic design, digital marketing, and full-service agency art direction and creative direction. Clients I've worked with and created for include: PepsiCo, Subway, Hilton, Marriott, MGM Grand Hotel, Yellow Tail wine, Evinrude, Corona, Porsche USA, State Farm, Capital One, Harkins Theatres, Arizona Cardinals and the Arizona Lottery.

I believe in working hard but having fun along the way. I have a servant leadership style, an entrepreneurial approach to my work, and a passion for problem solving and new challenges. My eye for spacing and alignment can be really annoying to others. I prefer to listen to the room than to myself talking, and I believe that humor is essential to life.

EXTENSIVE EXPERIENCE IN:
- Website and application design, UI and UX
- Marketing across all channels
- Radio and broadcast production
- Creative concept and brand development
- Photography, video and motion graphics
- Digital advertising (Google, Facebook, etc.)
- Website development and SEO
- Collaborating with account, sales, marketing and development teams
- Leading production and project management teams

EXCEPTIONALLY SKILLED IN:
- Graphic design, art direction and creative direction
- Verbal and written communication
- Strategic, creative and innovative thinking
- Collaboration and relational bridge building
- Project, production and workflow management
- Collaborating with, and directing development teams
- Developing and maintaining client and vendor relationships
- Driving and streamlining production processes

Work Experience

CCV

Creative Director

I currently manage Christ Church of the Valley's creative, from both a tactical communication and overall brand perspective.

Working closely with the Marking Director, executive team, and marketing management team (Communications, App Dev, Project Management and Data Analytics), I ideate, strategize, write, create, design and help implement internal and external marketing campaigns, leveraging all channels.

CURRENT RESPONSIBILITIES INCLUDE:
- Creative direct outbound marketing and campus support projects
- Design and creative direct marketing elements (TV, outdoor, display, etc.)
- Manage and grow a team of designers and staff photographer
- Determine and drive production processes and workflows
- Help determine and manage project scopes and timelines
- Marketing campaign strategy and brainstorming (evergreen and tactical)
- Maintain and drive CCV’s website and app UX and UI
- Logo design and development
- Help manage department budgets and vendor contracts
- Create and maintain CCV’s brand and style guides
- Help write and craft online and outbound marketing copy
- Collaborate with executives, ministry and campus leads
- Create department and organizational presentations

With nine campuses (and counting) across the valley, and over 32,000 weekly attendees, CCV is one of the largest churches in the nation. CCV is a non-denominational Christian church, and is a place where faith and real life intersect.
July 2017 - Present Arizona, United States

Prizelogic

Design Director

I led Prizelogic's design team and managed the company’s overall brand, including shopper marketing advertising, trade show materials, sales collateral and new business presentations. Prizelogic creates some of the largest digital promotions on the planet—for brands like PepsiCo, Samsung, Capital One and Subway, just to name a few.

RESPONSIBILITIES INCLUDED:
- Managed and implemented company brand
- Collaborated with CMO and management on company marketing
- Designed and creative directed promotions
- Designed games, social posts, display ads, packaging, etc.
- Creative directed 3rd party illustrators, animators and video production teams
- Managed team of designers
- Developed promotion concepts and strategies with sales and marketing teams
- Managed and determined project scopes and estimates

KEY ACHIEVEMENTS:
- Solidified the Prizelogic brand, both internally and externally
- Introduced live action video and 3D animation to promotions
- Drove promotional experiences, increasing return visits
- Created online library of sales tools the team could access anywhere
Arizona, United States

E.B.Lane

Associate Creative Director

Originally hired as the Digital Associate Creative Director, I was charged with growing (then E.B. Lane’s) digital creative offering. After doing so for almost three years, I then moved into a co-Creative Director position, leading the Arizona Lottery and NYPD Pizza accounts, while contributing to the rest of the digital business on accounts like State Farm Insurance, Harkins Theatres, Super Bowl Host committee and others.

RESPONSIBILITIES INCLUDED:
- Managed and implemented E.B. Lane’s brand digitally
- Collaborated with fellow creatives and account teams
- Ideation and brainstorming on campaigns (brand and tactical)
- Design and creative direction of TV, radio, digital and print campaigns
- Creative and art directed large-scale TV shoots
- Art directed and creative directed illustrators, animators and post production vendors
- Managed a team of digital and traditional designers
- Managed and determined project scopes and estimates

KEY ACHIEVEMENTS:
- Instrumental in building and leading the agency’s digital offering
- A key contributor to several Addy Award-winning campaigns
- Excelled in both digital and traditional landscapes
Arizona, United States

Cramer-Krasselt Co.

Associate Creative Director, Digital

I led Cramer Krasselt’s team of digital designers and developers that produced most of the agency’s digital work, nationally. Art directed and animation directed countless national online marketing campaigns for MGM Grand Las Vegas, Yellow Tail Wine, Corona, Porsche USA and many others. Designed corporate websites for Sky Harbor Airport, InSinkErator and Bissell.

RESPONSIBILITIES INCLUDED:
- Designed and art directed websites, microsites and rich media ads
- Maintained agency’s website and managed website re-design
- Ideation, strategy, design and art direction of digital campaigns
- UX and UI design of interactive experiences
- Art directed motion graphic contractors
- Managed team of digital designers and developers
- Managed and determined project scopes and estimates
- Helped manage a growing stable of 3rd party vendors
- Collaborated with fellow creatives across CK’s four offices

KEY ACHIEVEMENTS:
- Helped build and grow a Phoenix-based team to do “national-caliber” work
- A key contributor to several Addy Award-winning campaigns
- Contributed to and experienced the height of Flash and rich media marketing
Arizona, United States

Symbolic Productions

Art Director, Digital

I was the lead art director and led the team of designers and contractors for this Phoenix-based resort and hospitality digital agency. Symbolic designed and developed large-scale national websites for some of Hilton and Marriott’s largest hotels (NYC, Orlando and Hawaii), as well as numerous boutique hotels and resorts around the US. Along with websites, Symbolic was extremely successful in leveraging email and online marketing campaigns to promote their client’s properties.

RESPONSIBILITIES INCLUDED:
- Designed and art directed websites, videos and interactive experiences
- Ideation, strategy, design and art direction of marketing campaigns
- UX, UI and IA design on websites
- Managed and determined project scopes and estimates
- Collaborated with CEO on marketing strategies
Arizona, United States