• Consolidated four flagship locations under a single brand, conducting research on entity names for legal compliance, resulting in streamlined operations and cost savings.
• Established brand strategy guidelines for a mental health practice, leading to the successful acquisition of commercial property. Also, executed a compelling brand identity, contributing to a revenue increase of nearly a quarter of a million dollars within the initial two years.
• Successfully implement brand strategies across diverse sectors (mental health, sports, tourism, and delivery) to optimize market share, increase revenues, and enhance overall branding campaigns.
• Demonstrate strong project management by strategically planning and presenting concepts. Conduct thorough research on relevant brand materials, create draft artwork for client approval, and skillfully manage the approval process.
• Utilize effective communication and presentation skills in client interactions. Discuss branding phases and creative designs, provide insightful recommendations for optimizations, and deliver polished finished artwork using design tools such as Adobe Suite.
• Formulated brand expression via content development, logos, and strategic messaging while optimizing and enhancing company identity for valued clientele by utilizing design tools such as Adobe Suite

• Collaborated with Life Marketing Team to conceptualize email designs, enabling a 4X increase in output compared to previous year. Despite increased volume, we maintained an impressive 0.10% click rate loss, indicating heightened engagement with this year's campaign. The high-quality, performance-branded emails excelled in holiday campaigns, including Black Friday, Cyber Monday, Christmas, and New Year Sale.
• Reviewed specific list of instructors established by Organic Social team for image sourcing and developed engaging templated assets for those who show interest in promoting to their channels in support of the holiday campaign and are actively promoting MasterClass’ brand.

• Assigned as lead designer for branding and website projects valued at least $80,000 and ensured compliance with client requirements. Introduced projects with stylescapes, clients successfully bought into choosing a creative direction - which included graphic design, photography, and website design - that informed the rest of their brand identity and website. This led to designing high-fidelity branded wireframes and page designs influenced by approved stylescape. Followed up by developing pages on the WordPress platform to succession on mobile, tablet, and desktop.
• Spearheaded the creative direction and execution of a UI/UX and Web Design project, driving an impressive 100,000 views and attracting 2,000 visitors within the first month. Leveraging my innovative approach, the project generated a substantial revenue of $40,000 in the initial three months, showcasing my ability to infuse artistic vision into successful publication materials.
• Collaborated with clients, copywriters, account team, project team, social content team, and with my creative & digital team to define strategic direction for designs based on market indicators and brand identity. Communicated internally and contributed to multi-disciplinary UX design, including research and personas; journey mapping; information architecture, UX, UI, and visual design; prototyping and usability/end-user testing.
• Designed artwork and layouts for marketing collaterals ranging from banners, posters, business cards, letterheads, email signatures, and flyers from concept through completion.
• Prepared print-ready files and coordinated with vendors to ensure style consistency with marketing materials.
• Provided graphic support and relayed feedback to Social Content Specialist and Graphic Designer to meet client satisfaction.

• Utilize After Effects and other computer proficiency in making motion graphic animations for video productions.
• Perform video and sound editing for diverse ads while ensuring high-quality media productions.
• Coordinate with teammembers to successfully create prolific social media graphics suitable for target marketing
• Leverage rebranding expertise in enhancing company’s corporate image to ensure profitability and business growth.
• Conceptualize illustration design, gif animations, videos, email design, mockups to maximize brand awareness of target audience/market

• Pitched successfully to a client by establishing a logo design that resulted in my team putting together a brand campaign (with digital and print assets) for an internal launch.
• Ensured that the collaboration process is more efficient and seamless amongst our teams and clients by learning Figma and working closely with the UI/UX Design Team to set up and implement email designs from Photoshop.
• Presented in a client meeting to discuss email designs.
• Frequently integrated photographic, typographic, and graphic elements.

● Handled all aspects of branding, content development, storytelling, and project engagement, while successfully designing mobile and desktop graphics and content to achieve a seamless experience for targeted users
● Cultivated and developed LGBT community storyboard for a convention at the Javits Center to articulate unique communications and content via traditional & digital marketing across websites and social media platforms, thus enhancing awareness and engagement as well as optimizing the user experience across online channels
● Conceptualized and designed logos using Adobe Illustrator & Photoshop, establishing businesses’ branding and marketing strategies in organizations and local businesses, while implementing design-solutions in clothing apparel, flyers, etc. that were used for business promotions at universities, local businesses, and restaurants
● Completed several projects with precision and in alignment with requirements by utilizing graphic design best practices as well as a strong work ethic and prioritization skills, while acquiring advanced industry exposure
● Engaged in web development, Instagram portfolio management, and creating content for creative agencies, while collaborating across functions and working closely with high-performing team members

● Responsible for content development while working in the main office and driving awareness via social media, thus managing user engagement by developing digital & traditional content such as flyers & digital communications
● Developed social pages and designed promotional flyers, representing the brand for the Malcolm X Cultural Center (MXCC), thus engaging a large number of students and faculty members to attend events
● Supported creative team by developing presentations, performing image research, proofreading and performing content edits, while participating in brainstorming sessions and sharing creative solutions