Zef Neemuchwala

Yellow Sequoia LLC

Los Angeles, CA, USA
A designer make elegant trade offs to create enjoyment, engagement and fun for everyday use.

Work Experience

University Of Leeds

Senior Teaching Fellow

- Improved the BA (Honors) Design Management program quality from ‘Poor’ to ‘Outstanding’ as evaluated by the External Examiner
- Won an award for teaching design entrepreneurship from the ‘White Rose Center for Excellence in Teaching’
- Awarded several bursaries for design and entrepreneurship education
September 2005 - April 2009 Leeds, United Kingdom

Masti

Co-founder

- Designed the online shopping experience and overall visual identity
- Executed the business plan including recruiting the core team and overseas sourcing
April 2002 - April 2004 Leicester, United Kingdom

Yellow Sequoia LLC

Lead Design Consultant

• Lead gamification designer and information architect for all projects
• Won prizes at several hackathons for gamification and UX design
• Grew the client list from nil to 32+ accounts in under 4 years
• Awarded UKIERI 2012 grant for simulation based teaching implementation
April 2009 - Present California, United States

Education

De Montfort University

M Sc in Design and Technology

Completed in Sep 2001 on a fully paid scholarship from the prestigious School of Design at De Montfort University.
September 2000 - September 2001 Leicester, United Kingdom

De Montfort University

Master of Business Administration

Completed in Nov 2007 on a full tuition award from the small business focused Leicester Business School.
September 2003 - November 2007 Leicester, United Kingdom

Skills

Illustrator, Print, Mobile, Photoshop, UI, Ux, Web,