Independent full-service creative and marketing services. Working with a wide range of clients varying from non-profits, small and mid-sized business to large corporate clients.

Provide businesses in a wide range of industries full-service creative and marketing solutions, tailored to meet their objectives.

Creative effective business communication solutions that are appropriate for client objectives and budget.

Improve and extend client’s brand recognition through the use of strategic creative and marketing methods.

Manage client, vendor, and contract employee relationships to ensure proper execution of each project.

Responsible for directing creative strategy and execution of all print and digital advertising for the National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA). Overseeing the creative process and workflow by delegating projects to internal and external partners. Creative direction, brand management, corporate identity, advertising, agency/vendor relationship management, direct-response marketing, promotional marketing, digital marketing (email, social media, display advertising, website, landing page)

Manage agency relationships, communicate direction between internal and external partners to maximize efforts and receive the best possible results.

Utilized and refined existing brand guidelines to establish an updated visual tone for the NASM and AFAA brands.

Reduced the use of stock photography by conducting an extensive photo shoot that resulted in the expansion of a large photo library for the NASM brand.

Streamlined email design and development processes resulting in reduced budget and time.

Worked with multiple agencies remotely to design and develop an updated NASM.org website utilizing the bootstrap framework on the Sitefinity CMS platform.

Responsible for the strategy and execution of all marketing, and creative direction for National Bank of Arizona’s advertising and corporate communications, overseeing a multi-million dollar budget and 10-member team. Direct brand management, corporate positioning, public and media relations, product launches, advertising, sales and direct marketing campaigns, events, contests, content marketing, vendor selection and relationships, sales and marketing collateral.

Managed a diverse team in a deadline driven environment by identifying and streamlining processes and cross-functional teams that maximize individual strengths.

Designed award-winning creative concepts and result oriented strategies to meet corporate objectives.

Analyzed, re-imagined and developed a budget that allowed for continued production of important marketing efforts at a reduced cost, like: Elevate AZ Magazine and Arizona Business Today.

Developed concept and launched corporate communication Elevate AZ Magazine, a print publication with distribution of 25,000 copies. Analyzed and designed magazine to reduce printing costs by 45%.

Designed and developed a $500,000 corporate multimedia studio to support external communications, internal communications, and training through the production of audio and video media.

Launched Arizona Business Today, a content marketing tactic that showcases the success of clients and their testimonials through the utilization of print (Arizona Republic), television (NBC, Channel 12)
and interactive (AZCentral.com) communications channels.

Designed and executed an integrated, multi-channel marketing campaign to launch the Amazing Rewards credit card, which resulted in 79% increase in card acquisition and a 2.3M increase in utilization.

Consulted with P.F. Chang’s China Bistro and Pei Wei Asian Diner in-house and development teams on projects ranging from conceptual marketing campaigns to design and production support for promotional marketing campaigns, direct mail, website design, email and digital marketing.

Managed projects with both tight deadlines and quick turnarounds.

Designed and developed digital and print marketing collateral that ensured brand harmonization among a variety of markets.

Lead interactive designer and developer. Created identities (logo/branding design), interactive website design and development. Collaborative work, research, client meetings and presentations.

Increased the agency’s ability to take on a wider range of interactive design and development projects.

Utilized my flexibility to support all areas of the agency through project management, print and interactive design.

Designed and worked on award-winning projects that gained recognition for both the agency and their clients.

Designed and developed for multiple content management systems (Wordpress, Joomla, Drupal)

Used my versatility as a designer and developer to work on a wide-range of projects while providing superior design and digital marketing communications, front-end web development (HTML/CSS) on tight deadlines with quick turnarounds.

Completed 112 credits towards Bachelor of Science Degree in the areas of study listed above.

Completed 112 credits towards Bachelor of Science Degree in the areas of study listed above.