• Performed various daily tasks include brainstorming, sketching, storyboarding, 3D rendering, making presentations, and having constant communication with marketing and engineering.
• Designed from initial sketches including meaningful visual identities, packaging design for our own brand of protein powder, and print, interior spaces.
• Conducted industrial designs ranging from sport bags, water bottles, wristbands, fitness gloves, training apparel to yoga ball jointly developed with GOFIT, and dumbbells jointly developed with ProIron.
• Created our website's visual design, leveraged a user-centered design process to drive product definition and generated user experience specifications, workflows and mockups.
• Managed, measured, and analyzed social media marketing initiatives across WeChat, Weibo and RenRen.com.
• Monitor the best performing content shared by me or competitors by analyzing activity across all the major social networks.
• Maintained smooth running of the official website and increased the number of the followers on social networks by 100% to approx. 1 million.