Lead a team of 3 as well as trained new designers for Lenox Direct to
Consumer division. Give art direction to in-house photographer, videographer, junior designer, digital and print production artists. Design and execute digital assets which include - but not limited to - emails, web banners, digital ads and website/ landing page designs. Design printed catalogs, booklets, postcards and other mailers.

Design and build responsive emails. Took the lead for new bridal web page initiative for corporate website and collaborated with marketing team and developers to implement new page. Design printed catalogs, booklets, postcards and other mailers.

Conceptualized and designed postcards and posters for sweepstakes, market save the dates and evites, advertisements and belly bands for national magazines, account rebates, sell sheets as well as brochures and catalogs for international and national consumers, sales force and merchandisers. Assist in art direction of photography pertaining to any catalogs and brochures. Designed web banner ads for Lenox accounts.

Lead a team of 3 designers as well as trained new designers. Liaison between marketing, sourcing, in-house photographer, overseas packaging engineer, color prep house and direct reports to oversee and ensure quick turn around time of packaging job requests. Created packaging graphics. Handmade box mockups for shows. Art directed new packaging ideas and photo shoots based on marketing’s product developments and requirements. Presented design concepts to brand leaders. Redesigned Lenox brand core packaging for a more cost effective solution and brand consistency.