☼ Art direction.
☼ Design of the visual identity of the brand.
☼ Graphic design for the app, digital and print media.
☼ Production and execution of Work Life Romance podcast.
☼ Video editing: commercial and institutional
☼ Alignment and consistency within different communication channels.
☼ Creation of wellness quizzes

☼ I was the bridge between client needs and the creative processes necessary to arrive at the most effective idea.
☼ The main business objective was to increase credit and debit card payments. In 2019 we shifted cash payments by five percentage points.
☼ I implemented and validated media plans. We achieved 132% compliance in awareness and performance in more than 55 new digital formats.
☼ I improved the user experience of the mastercard.com.co website through data analytics. Page traffic increased by 54% VS 2018.
☼ In my position within the master agency, I was responsible for aligning all agencies (PR, BTL, and media) to accomplish business and communication objectives.
☼ I led the execution of 4 campaigns during 2019 that led us to meet our revenue target by 92%.

☼ Creator of the audiovisual art direction area.
☼ Art director for branding and graphic design projects in ATL and BTL.
☼ Conceptualization and execution of design projects.
☼ Strategy and media.

A disruptive, experimental, exploratory and multidisciplinary vision of the Art Direction in order to identify, question and rephrase conventionalism in the world of design and creativity.