Nalini Maheshwari

Brand Strategist and Creative Designer

London, United Kingdom

Work Experience

Landor & FITCH

Next Gen Brand Transformers

September 2023 - October 2023 London, United Kingdom

For The People

Creative Designer and Brand Strategist

Responsibilities:

• Mapping out the direction for the overall branding
• Logo design
• Curating a branding kit based on the brief
• User Interface Design for the website
• Creating necessary collaterals and graphics for the launch (posters, advertising stands, digital menu, labels etc)
• Designing artworks for dining products (takeaway cups, coasters, serviette designs etc)
• Designing artworks for the interior space
• Product and Space photography (food, drinks and interiors)
• Publication Design for PR purposes
September 2020 - Present Singapore

Crestbrick

Creative Designer

Responsibilities:

• Mapping out the direction for the re-branding (How to convert it to a more boutique agency)
• Logo design (re-vamp the old logo and give meaning to it)
• Curating a branding kit based on the brief
• User Interface Design for the website (still in coding phase)
• Creating necessary collaterals and graphics
• Brochure and Factsheet design for Roadshow purposes
• Marketing content for the roadshows
August 2020 - Present Singapore

I Quadrant

Marketing Creative Designer

Responsibilities:

• Make-over for the experience kit for all course attendees
• Curating a branding kit based on their new branding
• User Interface Design for the website (design in the process)
• Creating necessary collaterals and graphics
• Social media content design
• Supporting the group of companies: branding, marketing and design
July 2020 - Present Singapore

Zilver

Freelance Graphic Designer

August 2019 - April 2020 Pune, India

Akosée

Sales and Marketing Intern

May 2019 - July 2019 Singapore, Singapore

Abercrombie And Fitch

Brand Representative

October 2018 - January 2019 Singapore

Peepul Consulting

Public Relations Intern

May 2018 - June 2018 India

Singapore Fashion Week

Receptionist and Dresser

Marina Bay, Singapore

Education

University Of The Arts - London

Masters in Graphic Branding and Identity

October 2021 - July 2023 London, United Kingdom

LASALLE College Of The Arts

BA (Hons) in Fashion Media and Industries

July 2017 - Present Singapore, Singapore

Delhi Public School

Background in Commerce

April 2004 - April 2017 Meerut, India

Languages

English (Fluent),
Hindi (Native),
German (Beginner),

Skills

Adobe After Effects, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising, Art Direction, Brand Identity Design, Brand Strategy, Branding, Consumer Research, Creative Direction, Fashion Styling, Fashion Writing, Graphic Design, Lateral Thinking, Marketing, Social Media Marketing,