A design specialist deeply immersed in the world of digital communication. My journey in this dynamic field began back in 2002, and it's been an exhilarating ride ever since. Over the years, I've had the privilege of collaborating with a diverse array of international clients, contributing my creative expertise to their digital ventures.

Worked as Creative Director Interactive Design at BC Web Wise, I blend ideas, art, and technology to create outstanding user experiences. I excel in design strategy, usability, and project management. Additionally, I enhance the productivity of design team members by planning, designing, and overseeing projects from start to finish.

Throughout my career, I've left my design footprint on an impressive roster of brands across various sectors. EuroKids, Firefox, Lakme, ICRA, Tata Hitachi, Aditya Birla, ASUS, Axis Bank, BharatBenz, Bridgestone, ICICI, Nutrela, Sunsilk, Vardenchi, Titan, Maruti Suzuki, Park Avenue, and Lexus. Notably, I've had the honor of handling the digital mandate for Hero MotoCorp for over a decade. My contributions have included revamping the website twice, accommodating both regional and international languages. This extensive project encompassed responsive sites, Product Google AMP pages, micro-sites tailored to specific motorbikes, as well as work on social media, mobile apps, and promotional landing pages.

My dedication and innovation in the field have garnered recognition in the form of several prestigious awards. These include accolades such as The FWA for ALLEN SOLLY microsite, Gold at ACEF for Hero MotoCorp's #RideSafeIndia campaign, Gold at the Asian Customer Engagement Forum, and the Abby Gold for Sunsilk  Sunsilk - Style Diaries.