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I am a user interface and a user experience designer with front–end background skills and 10 years of expertise in designing and testing usable, meaningful, and beautiful web and mobile interactions that satisfy users needs and answer business objectives while focusing on results.

My design process start with as… Read More
I am a user interface and a user experience designer with front–end background skills and 10 years of expertise in designing and testing usable, meaningful, and beautiful web and mobile interactions that satisfy users needs and answer business objectives while focusing on results.

My design process start with asking the right questions and identifying the core problems needed to be solved together with the stakeholders and the teams. Intrigued by the need to learn and understand the true key issues and challenges a business is facing, I conduct comprehensive and rigorous research into users needs, competition analysis and the business strategy.

I fiercely advocate for user-centric design thinking within the agile and lean product development process, pursuing innovative notions that are valuable both for the user and the business. From initial rough sketches to low and mid—fidelity wireframes and prototypes, I explore and validate concepts and ideas to make sure the designs are usable and meaningful. Read Less
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