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I am a Design Lead/Senior Designer working at Genuine Interactive. I like when something clicks; I love when I am faced with a complex design problem that requires a unique solution.

I believe that functional design goes beyond aesthetics, but it takes an analytical mind to deliver a product that is both pleasing… Read More
I am a Design Lead/Senior Designer working at Genuine Interactive. I like when something clicks; I love when I am faced with a complex design problem that requires a unique solution.

I believe that functional design goes beyond aesthetics, but it takes an analytical mind to deliver a product that is both pleasing to the eye and effective in its intended purpose.

To simplify this belief, I have repurposed the modernist architecture principle, Form follows function, as my own internal mantra. With this idea in mind, I believe that the form of something, in this case the visual design of a website, is inherited from the function (UX) of the experience. Read Less
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