Marcela Zequeira

Creative | Front-End Developer | Artist | Animator

Miami, FL, USA
Creative, artist, animator, and front-end developer, proficient with different media and leading small teams in addressing innovative marketing solutions. Working also as a 3D Animator for VR Systems, developing many assets for Royal Caribbean CAVE productions, while promoting the inclusion of animated characters into final quality products.

Work Experience

Royal Caribbean Group

Sr. HTML Developer, Marketing Communications

Responsible for the design, development, coding, and quality assurance of email communications to provide relevant content to the customer's needs.
Ensuring on-time deliverables with efficacy, building engaging visual elements for optimized and responsive designs.
June 2021 - Florida, United States

Miami Dade College

Animation Character Design Professor

Teaching the fundamentals of character design, storyboarding, and animation using a variety of mediums to students pursuing bachelor's degrees in animation, graphic design, computer graphics, or fine art.
August 2021 - Florida, United States

Royal Caribbean Group

Associate III, VR Systems at Royal Caribbean | Sr. Graphic Designer

Implemented and tested new innovative ways of using emerging technologies for 3D graphics and VR-simulated environments.
Supervised feedback from vendors and clients preparing the 3D animations and VR assets for the CAVE presentations.
Developed graphics and digital layouts for email campaigns and promotional advertisements for channels within the Marketing department as Trade, National Account, and Corporate incentives.
Coded and provided the wireframes and finals for blog posts, newsletters, and the LTYA website within the company’s Sales team increasing the traffic on the sites.
Generated new on-brand visual elements to convey concepts, and messaging on products.
August 2014 - October 2020 Florida, United States

Bueno Incorporated

Multimedia Designer

Managed graphics for print, banners, and digital campaigns, translating conceptual ideas into engaging visual presentations for the company's promotional materials.
Presented to teams and members targeted individual marketing strategies and content initiatives.
Authored original content for on-brand brochures and digital banners to increase consumer response.
Coordinated communication strategies and converted these blueprints into creative assets over different websites, email blasts, and social media.
October 2012 - July 2014 Florida, United States

Art Gallery Fabrics

Web Designer

Developed two of the company’s main websites and managed the performance for target audiences, along with the updated banners and catalogs.
Designed an app to promote the wide distribution of the company’s main products and services.
Collaborated closely with other professional designers and copywriters to meet client requirements for final presentations.
October 2011 - September 2012 Florida, United States

Robert Half International

Graphic Designer

Directed presentation of projects for different clients, and assisted a team of 20 designers and developers in multiplying data and usability performance.
Conceived the collateral materials to support each ad campaign for the commercial promos.
Introduced storyboards, animatics, and 3D animations for client’s promotional videos and advertising digital campaigns.
September 2010 - February 2011 Florida, United States

Education

Savannah College Of Art And Design (SCAD)

Master of Arts

3d Animation
January 2016 - December 2017 Savannah, Georgia, United States

Higher Institute Of Art

Bachelor of Fine Arts

Havana, Cuba

MAGIC Miami Animation And Gaming International Complex

VR and AR Certificate

Unreal Engine
September 2019 - April 2020 Florida, United States

Languages

Spanish (Native),
English (Fluent),

Skills

2D Animation, 3d Animation, Adobe CC, Advertising, Autocad, CSS, Graphic Design, HTML, Illustration, Marketing Collateral, MAYA, Organic Characters, Painting, Storyboard, Typography, UE4, Vr, Web Design, Wireframe,