Marcela Zequeira
Creative | Front-End Developer | Artist | Animator
Miami, FL, USACreative, artist, animator, and front-end developer, proficient with different media and leading small teams in addressing innovative marketing solutions. Working also as a 3D Animator for VR Systems, developing many assets for Royal Caribbean CAVE productions, while promoting the inclusion of animated characters into final quality products.
Work Experience
Royal Caribbean Group
Sr. HTML Developer, Marketing Communications
Responsible for the design, development, coding, and quality assurance of email communications to provide relevant content to the customer's needs.
Ensuring on-time deliverables with efficacy, building engaging visual elements for optimized and responsive designs.
Ensuring on-time deliverables with efficacy, building engaging visual elements for optimized and responsive designs.
June 2021
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Florida, United States
Miami Dade College
Animation Character Design Professor
Teaching the fundamentals of character design, storyboarding, and animation using a variety of mediums to students pursuing bachelor's degrees in animation, graphic design, computer graphics, or fine art.
August 2021
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Florida, United States
Royal Caribbean Group
Associate III, VR Systems at Royal Caribbean | Sr. Graphic Designer
Implemented and tested new innovative ways of using emerging technologies for 3D graphics and VR-simulated environments.
Supervised feedback from vendors and clients preparing the 3D animations and VR assets for the CAVE presentations.
Developed graphics and digital layouts for email campaigns and promotional advertisements for channels within the Marketing department as Trade, National Account, and Corporate incentives.
Coded and provided the wireframes and finals for blog posts, newsletters, and the LTYA website within the company’s Sales team increasing the traffic on the sites.
Generated new on-brand visual elements to convey concepts, and messaging on products.
Supervised feedback from vendors and clients preparing the 3D animations and VR assets for the CAVE presentations.
Developed graphics and digital layouts for email campaigns and promotional advertisements for channels within the Marketing department as Trade, National Account, and Corporate incentives.
Coded and provided the wireframes and finals for blog posts, newsletters, and the LTYA website within the company’s Sales team increasing the traffic on the sites.
Generated new on-brand visual elements to convey concepts, and messaging on products.
August 2014
- October 2020
Florida, United States
Bueno Incorporated
Multimedia Designer
Managed graphics for print, banners, and digital campaigns, translating conceptual ideas into engaging visual presentations for the company's promotional materials.
Presented to teams and members targeted individual marketing strategies and content initiatives.
Authored original content for on-brand brochures and digital banners to increase consumer response.
Coordinated communication strategies and converted these blueprints into creative assets over different websites, email blasts, and social media.
Presented to teams and members targeted individual marketing strategies and content initiatives.
Authored original content for on-brand brochures and digital banners to increase consumer response.
Coordinated communication strategies and converted these blueprints into creative assets over different websites, email blasts, and social media.
October 2012
- July 2014
Florida, United States
Art Gallery Fabrics
Web Designer
Developed two of the company’s main websites and managed the performance for target audiences, along with the updated banners and catalogs.
Designed an app to promote the wide distribution of the company’s main products and services.
Collaborated closely with other professional designers and copywriters to meet client requirements for final presentations.
Designed an app to promote the wide distribution of the company’s main products and services.
Collaborated closely with other professional designers and copywriters to meet client requirements for final presentations.
October 2011
- September 2012
Florida, United States
Robert Half International
Graphic Designer
Directed presentation of projects for different clients, and assisted a team of 20 designers and developers in multiplying data and usability performance.
Conceived the collateral materials to support each ad campaign for the commercial promos.
Introduced storyboards, animatics, and 3D animations for client’s promotional videos and advertising digital campaigns.
Conceived the collateral materials to support each ad campaign for the commercial promos.
Introduced storyboards, animatics, and 3D animations for client’s promotional videos and advertising digital campaigns.
September 2010
- February 2011
Florida, United States
Education
Savannah College Of Art And Design (SCAD)
Master of Arts
3d Animation
January 2016
- December 2017
Savannah, Georgia, United States
Higher Institute Of Art
Bachelor of Fine Arts
Havana, Cuba
MAGIC Miami Animation And Gaming International Complex
VR and AR Certificate
Unreal Engine
September 2019
- April 2020
Florida, United States
Languages
Spanish (Native),
English (Fluent),
Skills
2D Animation,
3d Animation,
Adobe CC,
Advertising,
Autocad,
CSS,
Graphic Design,
HTML,
Illustration,
Marketing Collateral,
MAYA,
Organic Characters,
Painting,
Storyboard,
Typography,
UE4,
Vr,
Web Design,
Wireframe,