Brett Patterson
Graphic Designer & Marketing Manager
Rancho Santa Margarita, CA, USAWork Experience
Boston Medical Group
Graphic Designer & Marketing Manager
Graphic Design:
• Created and developed and all print and web design for Boston Medical Group & OPMS.
• Maintained standard brand guidelines to ads placed in print, social media, on web and in email campaigns.
• Created a file naming system to organize all marketing files on network drive.
• Conceptualized and maintained identities for OPMS, Boston Medical Group, Advanced Diagnostics Lab, and Meditech Laboritories Inc.
• Designed and printed business cards, brochures, trade show booths, billboards, and other collateral as needed.
• Collaborated with interactive team, ad agencies, and CEO to offer improvements and direction with advertising projects.
• Used Lyris HQ and MailChimp to create and manage multiple email campaigns.
Marketing Management:
• Managed projects with multiple advertising agencies: coordinating media buys, trafficking creative, tracking ad performance, and reporting to staff and management.
• Purchased print ads in 40+ newspapers and magazines in 24 markets, spanning 3 languages.
• Worked with newspaper and accounting representatives to meet all deadlines for payment, creative, and insertion orders on a weekly and monthly basis.
• Developed a custom CRM with development team to track costs for calls, bookings, shows, revenue generated per ad, and return on investment.
• Prepared and presented marketing reports on performance trends, budgets, upcoming events and recommendations.
• Worked with clinic management to ensure proper marketing budgets based on staffing changes and availability.
• Created and developed and all print and web design for Boston Medical Group & OPMS.
• Maintained standard brand guidelines to ads placed in print, social media, on web and in email campaigns.
• Created a file naming system to organize all marketing files on network drive.
• Conceptualized and maintained identities for OPMS, Boston Medical Group, Advanced Diagnostics Lab, and Meditech Laboritories Inc.
• Designed and printed business cards, brochures, trade show booths, billboards, and other collateral as needed.
• Collaborated with interactive team, ad agencies, and CEO to offer improvements and direction with advertising projects.
• Used Lyris HQ and MailChimp to create and manage multiple email campaigns.
Marketing Management:
• Managed projects with multiple advertising agencies: coordinating media buys, trafficking creative, tracking ad performance, and reporting to staff and management.
• Purchased print ads in 40+ newspapers and magazines in 24 markets, spanning 3 languages.
• Worked with newspaper and accounting representatives to meet all deadlines for payment, creative, and insertion orders on a weekly and monthly basis.
• Developed a custom CRM with development team to track costs for calls, bookings, shows, revenue generated per ad, and return on investment.
• Prepared and presented marketing reports on performance trends, budgets, upcoming events and recommendations.
• Worked with clinic management to ensure proper marketing budgets based on staffing changes and availability.
January 2010
- April 2017
California, United States
Education
California State University, Fullerton
BA in Studio Art
Emphasis in graphic design & illustration.
August 2005
- December 2009
Fullerton, California, United States
Languages
English (Native),
Spanish (Beginner),
French (Beginner),
Skills
Adobe CC,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
HTML,
Identity,
Illustration,
Iwork,
Logo Design,
Lyris HQ,
Mac,
Mailchimp,
Microsoft Office,
Painting,
PC,
UI Design ,
Unbounce,