Responsible for developing and executing creative concepts for leading-edge marketing and web solutions. Regularly liaising with the technology team to ensure the best creative solutions are realised, implemented and delivered.

Idea generation, concept development and visualisation for major clients, Some of the key project the me and my team worked on, worth mentioning are as follows...
Designed and launched Philips malaysia's 1st ecommerce website blipmy.com along with its social media promotion campaigns,designed social media campaign Apps for malaysia bank may bank, designed a RedBerry Tablet App called "crime check" available on google play for malaysia, Desiged and launched social media campaigns for HBL (habib bank limited) one of the largest bank in Pakistan. Also Designed HBL's website and HBL's "ALWAYS ON" internet banking re-launch digital campaign ..

Appointed to work within a large creative department in one of the Pakistan’s prime advertising agency. Clients include Air Blue, Microsoft , National Bank of Pakistan, Shaan Foods, Samsung and Gold Crest to name a few. I was involved in the Pitch campaign design and development for the National Bank of Pakistan which we won and other major projects.

Managing a team of graphic designers to come up with creative solutions for clients, Meeting prospective clients with project pitches and presentations, Designing and artwork preparation for print projects including brochures, catalogues, print advertisements, magazine advertisements, posters, direct mail & POS projects.

Visualizing themes and concepts for all design projects, including corporate advertisements, promotional collateral and new media projects

Designing & development of web sites, web banners & software interface for Icon Design clients including TCS Sentiments Express, Ressichem Building chemicals

Designing and developmentn of all advertising and marketing collateral for TCS Sentiments Express the biggest gift delivery service company in Pakistan, as per the event calender like mother’s day, father day, valentine’s day and others.

Managed the creative team of five for international clients like Philips-Lighting (Pakistan), IBM Pakistan, BASF The chemical company and local ones like Metropolitan Life Assurance Company Of Pakistan, Gum Corp. , Ruby Styles Inc., MEW( Mehran Engineering Works and others

Along with the “icondesig n” team successfully launched
Vey; a bottled water brand which is considered among the best water brands in Pakistan.

Designed and developed the diary and celender campaign of 2005 for the Metropolitan Life Assurance Company of Pakistan.

Designed and developed various flash animation presentations and websites for the corporate sector.

Conceptualized the theme and look of Pakistan’s first PC based game, Death Trap, in collaboration with a game development company, Neural Arts (www.neuralarts.com)and APTECH Pakistan.

Developed the graphical outlook for a multimedia
CD-Rom developed for Dubai Municipality in alliance with Engineering Systems (Pvt.) Ltd, a subsidiary of one of Pakistan’s oldest engineering solutions provider, Engineering Associates.
Visualized the corporate identity for Moxie (Inc.), a US based company setting up offices in Pakistan.

Designed an international print campaign for Nizam Din and Sons, a leading canvas exporter and dealer in refugee relief supplies to UNHCR, Red Cross and Medicines Sans Frontier.

Lead the company’s in-house design department which was responsible for creating all the promotional materials for prospective students, corporate clients, seminars and course launch ceremonies.

Conceptualized and directed the company’s promotional campaigns for all its franchisees in 19 centers throughout Pakistan.


Managed the company’s relationship with its advertising agency, Manhattan Leo Burnett, and approved all materials generated by the agency for the company’s marketing campaigns

Administered the web development team in visualizing and developing the company’s web site so that it may effectively communicate the company’s corporate identity.

Designed print campaigns, promotional materials and outdoor advertising materials for Roche Pharmaceuticals.

Assisted in launching of one of Pakistan’s leading ISPs, Worldtel MECCA (Pvt.) Ltd, directing designing of all print materials, planning and execution for IT exhibition and launch party.

Developed corporate identity and corporate brochures for Regency Resorts, a holiday resort company and Lal Qila, a local restaurant.

(Equivalent to a design degree programme)

“Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.”
(Albert Einstein)