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My main duty is to transform marketing, brand (lifestyle) and product strategies into innovative and powerful actions aimed to target goals. In order to achieve a homogeneous brand image all across the different departments in the company; Communication, E.commerce, Window Dressing and Visual Merchandising. To und… Read More
My main duty is to transform marketing, brand (lifestyle) and product strategies into innovative and powerful actions aimed to target goals. In order to achieve a homogeneous brand image all across the different departments in the company; Communication, E.commerce, Window Dressing and Visual Merchandising. To understand the creative process of the elaboration of collections from beginning to end. Visualize concepts and images, chose the elements that will be used (typography, images, colours, etc…) to express brand image. Generate ideas connected to the concepts from the product department’s aims to transmit. Develop material to visually express these ideas (sketches, storyboards…). To constantly keep up with the latest trends in the market and among competitors. Read Less
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