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JC Pagan

Creative Director, Storyteller, Art Director, Brand Expert

San Antonio, TX, USA
210-273-2671 be.net/mrjcpagan
Ever since I can remember, I’ve always been an idea junkie - searching for creative ways to turn heads and disrupt things. And now, through integrated campaigns, social media ideas or even inspiring storytelling – that goal to create still exist in me. Seizing the opportunity to inspire results that help brands achieve and maintain maximum relevance.

Work Experience

Team People At USAA

Creative Director of You Tube Content for USAA

Leader in creating original content for USAA’s YouTube channel with original series that captures the stories of Veterans and Service Members. Starting with the 20 episode series “Service & Ink”, the channel’s subscribers doubled in less than 12 months with over 2.5 million views, while creating a buzz within the military community, members and associates.
January 2017 - October 2019 Texas, United States

Mcgarry Bowen

Associate Creative Director / Art Director

Primary creative on the Western Union U.S. Hispanic brand by leading a team in creating, presenting and executing in various forms of media, including the first ever campaign filmed in Cuba for the U.S. market –
not only helping Western Union showcase its new service to this market but also recognized by many industry peers during award season.
September 2015 - January 2017 Texas, United States

Publicis Bromley Communications

Associate Creative Director / Art Director

During my second stint with Bromley, I created and executed award-winning Multi-Cultural efforts in various forms for such brands like General Mills, Western Union and primarily for the NBA and their ene-be-a brand, successfully targeting the young Urban/Multi-Cultural audience by using unique insights and messaging.
April 2012 - August 2015 Texas, United States

Mrjcpagan Creative

Founder

For four years, I had my own one-man shop acting as creative, storyteller, graphic designer and account service - collaborating with agencies and clients in helping them build successful efforts through all forms
of tactics and media.
February 2008 - March 2012 Texas, United States

Bromley Communications

Associate Creative Director / Art Director

Primary creative on many of the agency’s biggest accounts – during the agency’s most successful period not only in growth, but in creative awards - collaborating internally in developing strategy, creating and executing from traditional TV campaigns to “when digital became a thing” for brands like Payless Shoes, Burger King, the NBA, the San Antonio Spurs, Coors Light and Procter and Gamble.
November 1997 - January 2008 Texas, United States

Education

The Art Institute Of Houston

Degree in Visual Communications

Houston, Texas, United States

Languages

English (Native),
Spanish (Native),

Accomplishments

Over the years, I’ve led and collaborated in building successful campaigns over a variety of brands including fast food, financial, sports, beverage, package goods, entertainment and fashion. As a results, the work has achieved numerous awards from respected industry organizations, including FIAP (one of Latin America’s most recognized creative festivals), AAF National Addy, AAF Mosaic Award, AAF Regional Addys, Advertising Age, Latin Spots as well as global recognition for my Barack Obama’s Jazz social media project.

Skills

Experience across a wide range of marketing platforms including branding, retail, digital, social media and content creation. Expert-level ability in Adobe Photoshop, Illustrator and InDesign. Proficient in Keynote, Powerpoint and MS Word. Bilingual in English and Spanish.