• Lead the Social Media, Direct Marketing, and Display Advertising teams; ensure integration of all major marketing initiatives that resulted in increased brand exposure, web traffic, and team cohesiveness.
• Work with channel managers and partner to develop individual media plans and determine effectiveness of each campaign.
• Re-shaped the marketing KPIs to provide greater focus, effectiveness, and job satisfaction for each marketing channel team.
• Leading the implementation of new marketing operations systems such as marketing automation, business intelligence, and planning tools.

• Built the initial brand strategy for Bridgepoint Education and each of its subsidiaries. Led re-branding efforts for Bridgepoint, Ashford University, and University of the Rockies.
• Developed the communications strategy for every major initiative across five brands.
• Used analytics data to help drive design decisions and deliver maximum effectiveness to business KPIs. Multi-variant testing helped us determine the most effective designs and messages throughout the customer lifecycle.
• One of the creators of Constellation/Thuze, an e-textbook platform; developed the initial user-experience and interface design.
• Implemented project management, client communications, and asset management systems to optimize workflow as we delivered over 300 project requests each month.
• Positioned the Creative Team as a communications partner to enterprise, resulting in team's job satisfaction, quality of work produced and internal client satisfaction.
• Worked with external agencies to supplement the team's talents and capacity.
• Led the team with one of the highest Gallup employee engagement scores in the organization.

• Led three major design updates to RoadRunnerSports.com over three major platforms (ASP, Broadvision, ATG).
• Led the site architecture and information architecture designs, as well as the project management during the transition to Broadvision in 2001 and ATG in 2005.
• Worked closely with the Merchandising Team to develop the logic and systems for personalized offerings, cross-sells, and up-sells that increased order frequency and average order value.
• Learned and programmed ASP, JSP, JavaScript, PHP, and Perl.
• Streamlined the production process and strengthened communications between the Web and Print teams.
• Worked on the direct e-mail designs and strategies, focusing on list segmentation and personalized offers/messages that were based on purchase history.

Developed brand strategies, print and digital marketing materials, and identity packages for a variety of organizations.